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Property app Soho signs PRDnationwide

Social property app Soho has just signed over 400 PRD nationwide Real Estate agents and 80 offices across Australia

The collaboration allows users more ways to discover properties on Soho, while also being updated on daily market insights into real estate trends.

Property seekers will now get all their property needs more easily, and in one place while also connecting with the growing real estate community.

Tony Brasier, Managing Director of PRDnationwide explained the brand and its offices recognised the benefits of Soho early on.

“Real estate news, specific property information and it’s general content provides both agents and consumers with relevant, up to date information to enhance their real estate knowledge,” Mr Brasier said.

Soho has rapidly grown to include over 350,000 listings and has registered over $2 billion worth of buyer and investor profiles on the platform within the last six months.

Soho continues to see more users coming to the site every month and has already experienced their traffic increase six times since the start of the year.

They have also partnered with major Real Estate CRM platforms that the industry use to manage their business such as AgentBox, Renet and Box & Dice.

Jonathan Lui, former COO and Co-founder of and CEO of said PRDnationwide was continuing its innovative focus by joining Soho.

“PRDnationwide has built a trusted and reputable brand across Australia and as the industry has begun using new platforms to share their opportunities, they are making clear steps to continue to drive innovation within their platforms by staying connected with how society engages digitally in today’s age,” Mr Lui said.

“Thought leaders like PRDnationwide’s Chairman and Managing Director Tony Brasier are what the real estate industry needs to continue improving the status quo and delivering even better services to property seekers.”

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