The PRD-Colliers partnership is marking 20 years in 2026, a milestone that also lands alongside both brands’ 50-year anniversaries in Australian real estate.
The partnership was formed in 2006, when residential franchise network PRD joined global commercial group Colliers, bringing together two different business models in what was, at the time, a largely untested approach in this market.
Tony Brasier, former Colliers CEO and later PRD Managing Director, said the deal was grounded in complementary strengths.
“PRD had strong commercial capability in South East Queensland, as well as a well-established project marketing presence across Sydney, Melbourne and Queensland. The franchise network added a stable, high-performing platform,” he said.
Rather than folding PRD into the Colliers brand, the two businesses kept separate identities. PRD’s residential franchise network continued operating under its own name, while the partnership centred on commercial operations and project marketing collaboration.
“The PRD brand was already strong, so maintaining it while connecting to a global business enhanced its overall value,” Brasier said.
PRD says that structure has translated into cross-network referrals and deal flow, shared project marketing opportunities, and access to larger and more complex transactions across property sectors. The network says some offices have achieved their largest commission outcomes through collaboration with the broader Colliers network.
Brasier pointed to the relationship between PRD’s corporate team, its franchise principals and Colliers agents as central to the arrangement’s staying power.
“That level of collaboration across both networks is a real strength,” he said.
Current Colliers CEO Malcolm Tyson said the arrangement continues to deliver for both networks.
“Colliers and PRD have developed a unique partnership underpinned by shared values, service excellence and expertise. That collaborative approach continues to drive strong outcomes and long-term value,” he said.
Todd Hadley, PRD’s current Managing Director, said the anniversary reflects more than longevity.
“This is a partnership built on alignment, trust and a shared commitment to performance,” he said.
“It enables our network to operate across both residential property and professional services capability in a way few others can.”
For principals weighing up network options, PRD is holding the arrangement up as a case study in how a franchise brand can retain its own market identity while plugging into a larger commercial and professional services operation.
As PRD approaches its own 50-year mark, the partnership is expected to remain part of how the network positions itself in the future.
“It was a strong strategic fit from the outset,” Brasier said.
“Twenty years on, it’s still delivering.”