A three-bedroom Surfers Paradise apartment that had previously been on the market without success in June 2025 has achieved a $2.5 million sale in just seven days, after Nicole Driscoll of Belle Property implemented a strategic campaign overhaul.
The two-and-a-half-bathroom apartment with two car spaces at 602/61 Old Burleigh Road sold via private treaty before its scheduled auction.
Early database work built momentum before launch
Nicole knew she was working in a segment where buyers had options, making differentiation critical.
“I needed to create buyer interest in a quick timeframe,” Nicole said.
She structured a targeted auction campaign spanning three and a half weeks, designed to generate urgency and competition.
Before any public marketing, she activated her buyer database, engaging qualified prospects and building early interest.
The campaign used Belle Property’s ‘first to see’ approach, giving motivated buyers priority access ahead of the broader market release. Once live, the property was supported by premium listings on realestate.com.au and Domain, combined with targeted social media to maximise reach.
Styling and private viewings overcame tenancy restrictions
The property was tenanted, creating restricted access and limited inspection windows. Nicole balanced the tenants’ needs while ensuring the apartment was presented at its best.
She introduced agent-led styling enhancements to elevate the visual appeal and capture hero images for online engagement.
Inspections were scheduled tightly around the tenants’ availability, with private one-to-one viewings used to create competition within the compressed timeframe.
Nicole said the right strategy and execution were essential to unlocking the apartment’s potential in a competitive market, noting that a quality beachside apartment in a prime location will always attract strong interest when the approach is tailored to the circumstances.
Database engagement and early contact drove the quick result
Nicole said the campaign demonstrated the value of database engagement and early buyer contact. Strong inquiry levels and inspection attendance from the start built the momentum needed for a quick result.
The vendor, who had invested elsewhere and needed a sale within a short timeframe, was thrilled with the result.
About the agent
Nicole Driscoll of Belle Property brings high energy, integrity and a hands-on approach to every campaign, backed by a proven track record of delivering results within tight timeframes. As a long-time Gold Coast local, she’s built an extensive buyer network locally and nationally, creating strong competition when it matters most. Her client-focused style prioritises open communication and tailored strategies, with real-time market insights that help vendors make confident decisions.
Visit Nicole’s website for more information or call Nicole on 0401005648.