News Corp Australia and realestate.com.au this week announced a partnership streamlining property news, content and information.
From early December, digital property content from News Corp Australia’s major metro, regional and community publications will live at realestate.com.au/news.
This partnership brings together News Corp Australia’s news and information resources and realestate.com.au’s access to Australian property seekers.
Tracey Fellows, REA Group CEO commented: “We know that Australians are property obsessed and that real estate is not a national experience, it’s local. With more local news content than ever before, people will be able to freely access the latest property news that matters most to them.”
Fellows continues: “This makes realestate.com.au not only the best source of property advertising but the place where you can discover anything to do with property be that property news and information, market insights or spending hours engaging with property entertainment.”
News Corp Australasia’s executive chairman Michael Miller said: “This deal combines the strengths of both companies and ensures our audiences can access the largest, single source of property and real estate information available online in Australia. This is equally beneficial for advertisers wanting to appeal to this audience and ensures we are able to deliver unique and impactful solutions for our clients in this space.”
