Monty Tandon has sold 18 Springbok Street, Fitzgibbon for $1.26 million in an off-market transaction, matching the property with a buyer already in his database before a public campaign was launched.
Monty sold 18 Springbok Street, Fitzgibbon without a public campaign by identifying a suitable buyer in his database before the property hit the market.
The Fitzgibbon home had been listed with another agent for almost three months without securing a sale. When the owners approached Monty to take over the campaign, he took a different approach — rather than immediately launching a public marketing campaign, he went back to his buyer database.
The database match
Monty had been prospecting actively in Fitzgibbon and knew several buyers who were looking in the area. One buyer stood out.
“I had previously met the buyer through my prospecting and database activity. I knew what they were looking for, so when I saw the opportunity, I contacted them directly and arranged a private inspection,” Monty said.
The buyer inspected the property and showed strong interest. Monty worked with both parties to establish whether there was an opportunity to negotiate and reach agreement without launching a full public campaign.
The buyer submitted an offer, which Monty presented to the owners. After negotiations, the owners accepted the offer at $1.26 million. The property was sold without needing a full public campaign.
Why the database approach worked
For Monty, the result demonstrates the value of maintaining active relationships with buyers rather than relying solely on online advertising to generate enquiry.
His approach is straightforward: understand what buyers are looking for, maintain regular communication and know who to call when the right property becomes available.
“In real estate, sometimes the buyer for your next property is already in your database. It’s about knowing your buyers, staying in touch with them and matching the right property to the right person,” Monty said.
The sale highlights the value of a database built through consistent prospecting. Monty’s relationship with the buyer had developed through ongoing follow-up and communication, allowing him to make the introduction when the property became available.
The Fitzgibbon market
Fitzgibbon is a family-oriented northern Brisbane suburb combining modern detached homes with townhouse precincts and the denser Fitzgibbon Chase estate. The area includes substantial green space, parks and playgrounds, with access to Fitzgibbon Chase Shopping Centre and major arterial roads.
Comparable suburbs in Brisbane’s northern corridor include Taigum and Boondall, while Fitzgibbon’s newer housing stock and community amenities continue to attract buyers seeking homes in the area.
Monty’s experience with the campaign reflected active buyer interest in Fitzgibbon and the potential for agents with established buyer relationships to match properties before they reach the open market.
What it means for sellers
The campaign demonstrates that finding a buyer before going to market can provide an alternative to a traditional public campaign when an agent already has active buyers seeking property in the area.
In this case, the existing buyer relationship allowed the owners to negotiate a sale without taking the property through a full public marketing campaign.
About the Agent
Monty Tandon is a Brisbane Northside agent with Ray White One Group, focusing on suburbs including Fitzgibbon, Taigum, Boondall and Bridgeman Downs. His approach includes targeted prospecting, buyer database management and relationship-based selling. Visit Monty’s website for more information or call Mohit on 0467 787 878.