Michelle Ralph has sold a two-bedroom character home at 164 Hubert Street, East Victoria Park for $1.21 million via set date sale, with 11 written offers landing after a 14-day campaign.
Michelle Ralph’s set date sale campaign for a two-bedroom character home at 164 Hubert Street, East Victoria Park wasn’t just about the 14-day timeline — it was about creating an environment where buyers could make informed decisions with complete transparency.
The finish line strategy
The approach was deliberate: give every buyer multiple viewing opportunities, answer every question, and make sure they understood the clear deadline they were working towards.
“People fell in love instantly upon walking into this home,” Michelle said.
“The sellers did a beautiful job in presenting the home, taking care of all the little and big details, so we knew that it would be popular. What we were trying to do is achieve an outstanding sales result — given a two-bedroom property, we wanted a sale price that reflected the character, not just the bedroom size.”
The strategy worked. Eleven written offers landed on the table.
What buyers noticed
The outdoor space drew the most attention during inspections. An undercover alfresco opened onto a deck, then a brand new lawn with a mature tree anchoring the corner of the backyard.
“To have that type of space outside to really relax in for your little ones and your furry friends — that was pretty special,” Michelle said.
“Buyers spent a lot of time out there when looking at the home.”
Buyers also noticed and appreciated the home’s classic character features, including the soaring decorative high ceilings, leadlight windows and generously sized rooms.
The winning buyer
A local buyer making his first home purchase came back three times during the campaign. His offer combined the best price with clean conditions, but the emotional connection mattered too.
“It was a combination of everything,” Michelle said.
“His offer ultimately was the best price, but it was also strong and clean, and it didn’t hurt that he absolutely loved the property — and that mattered to the sellers.”
The location appeal
East Victoria Park sits in Perth’s inner south, with residential streets alongside the Albany Highway café and dining strip. The suburb’s median house price sits around $1.055m to $1.23m, with established character homes on larger blocks attracting buyers seeking walkable amenity and period features.
The sellers’ reaction
The sellers were delighted not just with the price, but that so many people fell in love with a home they’d renovated and lived in themselves.
In their testimonial, they told Michelle they appreciated the outstanding price, but also valued that the campaign was transparent and respectful for every buyer who engaged.
What it means for the market
Michelle’s read on the current market is clear: buyers are still competing, but they’re choosing more carefully.
“There’s definitely a shift happening in the market, and it’s not necessarily that there’s less competition,” she said.
“It’s just that buyers are making more considered choices. So strategy matters more than it ever has before. Having a really clear strategic campaign is very necessary to being able to extract the very top possible price.”
About the Agent
Michelle Ralph is Agency Director of Realmark Western Suburbs, bringing 20 years’ real estate experience, deep local expertise and strategic insight to every campaign. Her approach is grounded in partnership, continual growth and genuine care for clients, delivering meaningful outcomes without the gimmicks. Visit Michelle’s website for more information or call Michelle on 0412058910.