Laing+Simmons has strengthened its presence in Sydney’s north west with the opening of a new office in Kellyville, as the group’s expansion program rolls on.
Principal Sunny Lee and his team bring a depth of experience with the unique value proposition of the revamped Laing+Simmons brand to the local market from today.
“This is a new direction for the team and we think we have timed it right,” says Mr Lee.
“The market today is challenging and you need a strong brand with the right support to enable experienced agents to do what they do best: and that’s talk to people. Most agents think we’re in the property business, but real estate is a people business.
“And our people understand the local market. We live here ourselves. Kellyville and surrounding suburbs have an opportunity to buck the wider Sydney trend in real estate, with new infrastructure investment, better connections and relative affordability compared to other suburban markets making the northwest a real drawcard.
“But vendors need genuine local experience to get the best outcomes, and buyers want to recognise that they’re achieving value for money too. That’s where we come in,” Mr Lee says.
Providing a full suite of real estate services to the local community, Laing+Simmons Kellyville is the latest in a string of new offices to join the boutique network in recent times.
And there will be more new additions in coming months as the company’s expansion plan opens new doors, says Laing+Simmons Managing Director Leanne Pilkington.
“Last year Laing+Simmons celebrated 50 years of leadership at the local market level and this year we’re in the process of growing our presence in the key metropolitan and regional locations we’ve identified to ensure this position of local market strength increases,” Ms Pilkington says.
“Sunny and his team know the Kellyville area intimately, they’re locals themselves, and they have a firm focus on putting the customer’s needs first. All in all, they exemplify what the Laing+Simmons brand is about and we’re proud to welcome them to the family,” she says.