A two-bedroom, two-bathroom unit at 4/166 Norman Avenue, Norman Park has sold under the hammer for $867,000 after Jason generated six registered bidders through strategic buyer campaigns.
The 29-day campaign delivered results significantly above suburb benchmarks, with 3,371 views on realestate.com.au, 58 email and phone enquiries, and 60 inspections. Three offers came in before auction day.
Campaign strategy delivered measurable results
Jason targeted local, out-of-area, and passive buyers through a promotional mix designed specifically for the property’s profile.
“We utilised various marketing channels to produce a promotional mix which achieved excellent results,” Jason said.
The approach generated consistent enquiry throughout the campaign and created the competitive tension needed for strong auction bidding.
Auction expertise added value under hammer
Sixteen individual bids were placed during the auction, adding $57,000 to the reserve price through competitive bidding.
Jason, a qualified auctioneer, conducted the auction himself – a detail the vendors specifically praised in their review.
“Jason and his team are true professionals. Jason has exceptional market knowledge, is responsive and accommodating,” the vendors said.
“We were kept well informed of all activities and enquiries during the whole process and we felt we were in good hands with honest feedback and guidance. It was also fantastic that Jason is a qualified auctioneer who handled the auction.”
Market context
The strong result came against a Norman Park median price of $762,000 for two-bedroom apartments, according to Domain, demonstrating the campaign’s ability to deliver an outstanding result for the vendor.
The campaign’s performance metrics – particularly online engagement above suburb averages and the conversion of enquiry to registered bidders – demonstrate how targeted marketing creates measurable competitive advantage.
About the agent
Jason Bedwell has been successfully selling residential real estate since 2007 and has developed an enviable track record of performance, bringing a high level of negotiating ability and marketing expertise to the table. The difference is that, with this combination of skill and experience, he consistently delivers outstanding results for his clients. Jason is a fully licensed Real Estate Agent at Macwell Property, a Property Auctioneer and trainer for the REIQ.
Visit Jason’s website or call Jason on +61403792116
