A three-bedroom apartment at 1004/489 Hunter Street has set a building record at $900,000, with Jarrod Dickens from Wilton Lemke Stewart securing a pre-auction offer after 30 days on market.
The result came from positioning the property as a lifestyle opportunity in Newcastle’s city centre, where three-bedroom apartments at this price point remain scarce.
Competition drives result
Jarrod marketed the three-bedroom, two-bathroom apartment with one car space through an auction campaign, but two buyers submitted offers before the scheduled auction date.
‘Being a three-bedroom apartment in the city at this price point sealed the deal,’ Jarrod said.
The agent moved straight into negotiations between the two parties, with both buyers ready to purchase before Christmas. The strategic timing and competitive tension resulted in the building’s highest recorded sale.
Lifestyle positioning
Jarrod focused his marketing on the property’s location in the heart of Newcastle’s CBD, selling the lifestyle advantages of city living rather than just the apartment’s features.
‘We marketed this apartment as a three-bedroom, two-bathroom, one car space property in the heart of the CBD – we were selling the lifestyle of living in Newcastle City,’ he said.
The vendors praised Jarrod for going above and beyond throughout the campaign, saying they would recommend him to other potential sellers.
Market context
Newcastle is a vibrant, well-connected city with a diverse community, rich history, and attractive parks. Its range of recreational activities, landmarks, and accessibility to surrounding areas make it an appealing place for property owners seeking a lively and convenient environment, especially those living in its CBD locations.
The 30-day campaign timeframe proved effective in the current market, with Jarrod leveraging pre-Christmas buyer urgency to drive the result.
About the agent
Jarrod Dickens brings extensive local knowledge to Wilton Lemke Stewart, drawing on years of experience working in Newcastle pubs and bars to build genuine connections throughout the region. His familiarity with the area’s best restaurants, entertainment venues and lifestyle offerings helps buyers identify neighbourhoods that match their preferences. When not assisting clients, Jarrod walks his dog along the ocean and continues building his reputation as a trustworthy, approachable sales associate.
Visit Jarrod’s website or call Jarrod on +61 409 377 684.
