APPOINTMENTSNationalReal Estate News

James Kirkland to head up Little Real Estate’s sales and marketing

Australia’s largest independently owned real estate agency, Little Real Estate, has appointed James Kirkland as Executive General Manager of Sales and Marketing.

The third-generation real estate agent brings 20 years of cross-industry experience that spans real estate, media and technology. 

Mr Kirkland joins Little Real Estate from Upside Realty, a direct-model agency operating in four states with a team of 60 agents, where he was director of sales and operations.

He also played a key role in growing NurtureCloud, an AI-driven, end-to-end PropTech software system now majority-owned by the White family, of the Ray White Group.

Mr Kirkland said joining Little Real Estate felt like coming full circle in a career that’s been rich in opportunities to innovate. 

“The culture here aligns perfectly with my belief in combining high values and performance, offering a rich landscape to break new ground and drive exceptional outcomes,” Mr Kirkland said.

Mr Kirkland’s strength lies in his ability to use technology to boost operational efficiencies, database nurturing and agent sales funnel productivity.

“The sales and marketing division is teeming with potential, working closely with Australia’s largest number of properties under management and the most property managers in the country,” he said.

“We’re on a trajectory to redefine what digital marketing and automation can achieve in real estate, raising the bar in service quality and ultimately results for our clients.

“Here at LRE, we’re not just following the future; we’re actively creating it.”

Mr Kirkland’s appointment marks a change for Little Real Estate according to the agency’s Chief Executive Officer Andy Gooden.

“James and I have crossed paths commercially on a number of occasions over the past five years and what was immediately obvious was that our values absolutely align,” Mr Gooden said.

“He has made a material impact since joining us and we couldn’t be more delighted that he chose to join our team.”

Little Real Estate, currently employs more than 250 staff and manages a portfolio exceeding 15,000 properties.

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Rowan Crosby

Rowan Crosby is a senior journalist at Elite Agent specialising in finance and real estate.