MRI Software has appointed James Bell as Director of Enterprise for MRI Living, APAC, reinforcing its commitment to helping large real estate groups navigate digital transformation and technology consolidation.
Mr Bell, a recognised leader in the Australian real estate industry, brings more than two decades of experience across sales, franchise leadership, auctioneering, and property management.
Most recently, he led a major real estate network through a significant period of modernisation and expansion, with a strong focus on agent enablement and customer experience.
In his new role, Mr Bell will lead MRI’s enterprise engagement across its residential portfolio, supporting national and multi-office groups with smart, scalable PropTech solutions tailored to their growth ambitions.
“I’ve seen firsthand the impact that the right technology can have on agents, offices, and customer service,” Mr Bell said.
“At MRI, we’re not just offering software – we’re helping networks solve real-world challenges, from platform integration to AI-driven insights.
“I’m looking forward to working closely with industry leaders to shape the next era of real estate in Australia and beyond.”
MRI Software’s solutions are used by thousands of agencies, developers, and property managers across APAC.
With Mr Bell’s appointment, the company is doubling down on its mission to simplify technology ecosystems for large residential real estate organisations.
David Bowie, EVP, Executive Managing Director of MRI Software APAC, expressed enthusiasm about the new appointment.
“James brings a rare combination of on-the-ground agency knowledge and executive vision,” Mr Bowie said.
“As more enterprise groups look to consolidate platforms, harness data, and prepare for AI-driven change, his leadership will be instrumental in aligning our strategy with the needs of the market.”
MRI has recently expanded its APAC leadership team to support rapid client growth and new product rollouts, supporting the increased demand for connected, flexible, and scalable PropTech solutions.
