Landlord expectations are shifting rapidly in 2026, with new data showing investors want more than traditional property management. They want clearer insights, stronger support, and help identifying their next investment.
The State of the Australian Real Estate Market, a report by leading proptech company Reapit, reveals that the top demand from landlords over the past year was help identifying new investment opportunities.
Based on a survey of more than 500 agents and property managers, 43.1 per cent of landlords wanted agencies to help them find new investment opportunities, up from 32.1 per cent the previous year.
Landlords are also demanding greater clarity around property performance.
According to the report, 29.6 per cent of landlords are seeking access to data insights on their investments, an increase of 12.6 per cent from the previous year.
Reapit General Manager for Australia and New Zealand, Simon Berglund, said the shift signals a new phase for the real estate industry.
“Landlords are asking agents to take on a more strategic, insights‑based role,” he said.
Mr Berglund said cost pressures, regulation and market uncertainty are driving the shift.
“Landlords have become more selective. They want to ensure their portfolio is growing, not just ticking along.
“To show value to a landlord, agents increasingly need to provide clear data,” he said.
The findings point to a major growth opportunity for agencies to expand their strategic support and portfolio insight services.
“When sales and property management teams share information and work from the same systems, opportunities that would normally be missed become visible,” Mr Bergland said
“For investors, this creates a smoother experience, from purchase, to management, to selling when the time is right.”
Mr Berglund said agencies already hold a wealth of valuable data, the key is converting it into actionable insights.
“Talking about portfolio performance and growth requires structure, confidence and data to back it up. Regular, forward‑looking growth conversations give landlords far greater clarity about their next steps,” he said.
A download of the report is available at https://www.reapit.com.au/content-hub/state-of-the-australian-real-estate-market-2026.
About Reapit
Reapit is the original, end-to-end business technology provider for real estate agencies of all sizes. For more than 25 years, Reapit has helped sales and lettings agents build relationships and grow their businesses. Its technology connects property professionals in Europe, the Middle East, Australia and New Zealand with buyers, sellers, tenants and landlords, powering the relationships that change lives. Worldwide, Reapit technology is used by over 92,000 agents in more than 18,000 branches, managing more than 1.3 million properties.
Helpful resources:
Reapit’s owner portal: https://www.reapit.com.au/software/consumers/owner-portal
Reapit Analytics+: https://www.reapit.com.au/software/insights