Imran Hamidi has sold a one-bedroom apartment at 69/6 Stanley Street in Darlinghurst’s iconic St James building for $580,000 off-market, matching the underbidder from a previous campaign with a superior unit in just 48 hours.
The strategy behind the 48-hour sale
Imran Hamidi has sold a one-bedroom apartment at 69/6 Stanley Street in Darlinghurst’s St James building for $580,000 via off-market in just 48 hours, but the groundwork was laid weeks earlier.
The sale came together so quickly because Imran had already worked with 286 buyers during the campaign for apartment 50 in the same building, which sold for $533,000. When apartment 69 became available, he knew exactly who to call.
“We married up the best three buyers from that campaign with this property and were able to get interest immediately and an offer straight away,” Imran says.
The successful buyer was the direct underbidder from the previous sale — someone who had missed out once and was eager for another opportunity in the building.
What made this apartment worth more
Apartment 69 commanded a $47,000 premium over the earlier sale for specific reasons. It sits several levels higher on level six, occupies the northwest corner, and offers city views with abundant natural light.
The buyer, a local inner city resident seeking CBD proximity for work and lifestyle appeal, had also inspected apartment 98 in the building but found the floor plan didn’t suit their needs. That process gave Imran a clear understanding of their requirements.
“This property was well appointed with a lot of natural light and in a fantastic location in the building,” he says.
The vendor’s perspective
The owner had updated the floorboards and bedroom carpet in preparation for a public campaign. Photos and video were completed on the Wednesday, but by Friday, Imran had secured offer and acceptance.
The marketing collateral was never used.
“The vendor was extremely surprised at how quickly we were able to identify and work with buyers for their property,” Imran says.
“They were over the moon that they didn’t have to go through the stress of a full sales campaign.”
What the building activity reveals
The St James building sits at the heart of Darlinghurst’s Stanley Street precinct, a vibrant inner-city pocket known for its Art Deco architecture and proximity to Hyde Park and the CBD. The building’s tightly held status and period charm appeal to buyers seeking character within a 10-minute walk of Sydney’s central business district.
Imran’s building expertise extends beyond this single sale. His agency manages several properties in the St James building and recently conducted a rental open home that attracted 32 groups for a one-bedroom apartment at $650 per week.
“Throughout the sales campaigns we have run for apartment 50 and 98, we’ve met an abundance of buyers at this price point,” he says.
With apartment 98 currently on the market and several management properties under his agency’s care, Imran expects more sales opportunities in the building.
About the Agent
Imran Hamidi, the Principal of Laing+Simmons East Group, has built his reputation across Sydney’s Inner City and Eastern Suburbs since 2013, bringing deep local knowledge to residential sales and high-end buyer engagement. A multi-award-winning agent who grew up in the Eastern Suburbs and now resides in the Inner City, Imran combines market expertise with genuine area insight. Visit Imran’s website for more information or call Imran on +61412332330.
