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Home Live develops a purpose-built streaming platform likened to “Zoom” for the real estate industry

Extreme isolation and social-distancing measures due to the COVID-19 pandemic have made remote communication tools such as video conferencing no longer a nice-to-have.

When it comes to the real estate industry, Home Live Co-Founder and CEO Luke Watson shared results from a recent study conducted by Home Live which revealed 76 per cent of respondents would request a live-streamed property inspection if they knew it was an option, and 81 per cent would watch a live-stream if it was available.

With remote technology platforms now accessible and plentiful there are a number of live-streaming tools on the market that are industry-specific, including the Home Live platform which has been custom-built for real estate professionals.

While generic live-streaming solutions, including Facebook Live and YouTube Live, have proven their ability to increase engagement within social networks, the team at Home Live have tailored the tool for the real estate industry based on the core insight of the emotional connection between agents and buyers.

Some of the customised features include:

  • Livestream pre-registration that allows potential buyers to register their interest and add the stream to their calendar ahead of time.
    This ensures nobody misses a thing and that users are actively engaged when live. Home Live also offers in-context live streams with property photos, descriptions and pricing.
  • Private messaging between agents and buyers for any offer-sensitive questions or comments.
    Each chat transcript and interest level is saved and sent back to the agent to review and follow up with interested parties.
  • Smart embedding technology that inserts the livestream into the agent’s website
    This allows potential buyers or tenants to request and watch back previous streams whilst simultaneously capturing their lead data and feeding it back into the office CRM system

For inquiries and to request a demonstration please visit

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