Kicking off on 27 August 2025, this initiative will equip thousands of Harcourts agents across Australia and New Zealand with the best in theory and practice when it comes to transforming their approach to real estate.
In a sign of the appetite the network possesses to be at the forefront of AI, the program had two hundred and fifty registrants within the first few hours of release, with hundreds more now signed up.
“This is more than just learning how to use AI tools; it’s about redefining how our agents operate to deliver smarter, faster, and more personalised client experiences,” Adrian Knowles, CEO Harcourts Australia said.
“Importantly, this is not at the cost of customer relationships. Instead, it strengthens our ability to connect with clients, ensuring our teams deliver exceptional service while maintaining the human touch.
“By leveraging these tools, we’re giving our teams a significant advantage to stay competitive and excel in providing unparalleled service.”
The program, developed in collaboration with Elite Agent’s Samantha McLean, focuses on delivering practical AI applications tailored specifically for the real estate industry.
Agents can expect actionable strategies to streamline operations, reduce administrative workload, and enhance client service.
“In our pilot programmes, agents experienced tangible results, not just potential leads,” Ms McLean said.
“From securing more listings to cutting down on admin time, this six-week programme teaches practical applications of AI to simplify daily tasks like writing emails, creating property descriptions, and managing to-do lists.”
“It’s all about freeing you up to focus on relationships and delivering results. You’ll also learn to build precise personas, craft compelling copy, communicate effectively, script strategically, and personalise interactions at scale.
“By leveraging AI, you can strengthen long-term relationships, enhance your reputation, and establish yourself as the expert in your market.”
“This is the first deep-dive AI program tailored exclusively for a real estate network, highlighting Harcourts’ forward-thinking approach to professional development.
“By integrating AI into daily workflows, team members will be uniquely positioned to offer innovative and efficient service that stands out in the market.
Leonard Donaldson, CIO of Harcourts International, added, “Real estate isn’t just about transactions; it’s about connection. AI allows our agents to deepen those connections while working smarter, not harder.”
The exclusive partnership between Harcourts and Elite Agent signals a long-term commitment to building a high-performing, tech-savvy network.
Samantha McLean will lead the training sessions, showcasing how AI amplifies—not replaces—the uniquely human aspects of real estate.
“Harcourts is showing real vision with this initiative. They’re not just giving their teams tools; they’re investing in a strategy that empowers agents to outshine the competition,” Ms McLean said.
By joining this program, Harcourts agents will gain the tools and confidence to redefine excellence in real estate.
This is not just an investment in technology but in people, ensuring franchisees and teams are supported with the skills to thrive in the era of digital transformation.
“With AI evolving so rapidly, theory alone isn’t enough, ” Alinta Ward, Learning & Development Strategy Leader, Harcourts Academy said.
“Our role at the Harcourts Academy is to give our people the skills and confidence to apply what they learn immediately, in ways that make a tangible difference to their business.
“This program is designed to take AI from being a concept to being a daily advantage by helping our agents save time, work smarter and create more meaningful client connections.“
“It’s about turning knowledge into action, so our teams stay ahead of the curve and lead with both innovation and impact.”
