realestate.com.au has launched a new sponsorship campaign to support its wider AFL partnership.
The Other Saturday Game was produced by sports and entertainment agency Octagon and highlights the role that sport and property plays as two of Australia’s great obsessions.
The campaign features former Sydney Swans and Melbourne Demons coach Paul Roos, AFLW star and Channel Seven commentator Daisy Pierce and West Coast Eagles play maker Nic Naitanui.
The campaign covers all stages of the property journey including buying, selling and renting, and will be released across the 2019 Toyota AFL Premiership Season.
Elisa Silbert, REA Group General Manager Brand, Marketing and Communications, commented on the similarities between house hunting and football as cultural pastimes.
“Property really is the other Saturday game for many Australians. Together with sport, it makes up a huge part of our conversations, our weekends, our time and our dreams.
“Property decisions are tied to massive life moments, which means they can become intense at times,” Ms Silbert said.
“The Other Saturday Game brings a lightness to some of those moments, showcasing parts of the property journey in a humorous and engaging way.”