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First National Expands Footprint

Cooperative brand First National Real Estate has expanded its network of offices nationally, opening 35 new locations in the past 12 months.

Much of the growth, they say, is centred in New South Wales, Victoria, Tasmania and Queensland.

Chief Executive, Ray Ellis, attributes the rapid increase to First National’s operating model and its membership’s supportive culture.

“First National Real Estate’s culture is one of business owners working together, with the support of the best training, systems, technology and corporate assistance available to grow their businesses. As a result of our positive trajectory and our “Business Circles” strategy, we’re attracting more and more of our competitors’ top offices and sales people,” Ellis said.

Ellis cites Victoria’s Gippsland district as an example of where the network’s unique culture, brand and membership reputation has enabled it to concentrate an already well-established market share further.

“First National Real Estate has maintained a prominent presence throughout the region for more than 30 years, and good businesspeople understand the opportunities that association with our brand and successful business owners represent,” added Ellis.

‘We’re officially opening another new office in Warragul today, one of three new locations in the Gippsland district that have warmly embraced the advantages First National offers. Through First National Warragul and First National Narracan (Moe), we’ll provide the region’s most advanced property services,” he said.

Ray Ellis


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June Ramli

June Ramli was a in-house journalist for Elite Agent Magazine.