Experienced Toowoomba agents launch their own brand

The leap into business ownership was not always front of mind for Alan Reilly and his wife Emma. But trusting in his own name, the pair have taken the leap launching Reilly Real Estate in the regional Queensland city of Toowoomba.

Mr Reilly said the new agency had been well received in its three weeks of operation.

“People I’ve known for years have called to say, ‘It’s about time you started your own agency,’ which is really great to hear.”

Since age 10, Alan has lived in the Toowoomba area, and selling property was in his blood, with his mum running a real estate agency in Gatton.

“I bugged Mum when she was running the office to give me a start there. She relented in 2006 and took the time to teach me the business.”

Alan relocated to Toowoomba in 2010 to be closer to extended family and take on a role at a local agency.

Alan is an experienced real estate professional, having worked with LJ Hooker Toowoomba until 2018 and also spending time at Coronis where he nearly bought the local franchise.

“We were going to settle on the office at the start of 2020 when COVID hit.

“There was so much uncertainty about what was going to happen in the property market and rentals.

“The government was talking about some pretty drastic things at the time in rental legislation.”

The couple decided not to proceed with the franchise, but the seeds of business ownership had been sown and they decided to start their own business with the UrbanX group.

“Over the next 12 months, we’ll continue establishing the business in the community and reinforce the values we have, which is being there to help as many local families as we can.

“We want to set the groundwork for success for decades to come.

“The gap we fill in the market is offering clients the services of an experienced, second-generation agent with over 10 years in the local community.”

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