Ellis Schofield has completed his first year with Area Specialist in Frankston, a move he says has reshaped both his business and his life.
Ellis joined the platform twelve months ago after a decade in real estate and more than 400 property sales.
He operates primarily across Frankston, Frankston South, and parts of Mount Eliza and Mornington on Victoria’s Mornington Peninsula, working with clients from first home buyers and young families through to downsizers, investors, prestige buyers and developers.
“It’s been pretty incredible, to be honest with you,” Ellis said.
“Joining Area Specialist has definitely given me the opportunity to build my own brand, while still having the backing of a strong national network.”
Over the past year, he has grown his market share in the Frankston area while building relationships within the community.
“It’s been definitely a busy year and probably one of my most rewarding periods of my career as well,” he said.
Ellis said the decision to join Area Specialist came down to wanting more flexibility to run his business his own way, without sacrificing the systems and technology support a bigger network can offer.
“Area Specialist definitely gave me the flexibility to run my own business the way that I wanted to, but they still provide all the same great systems, technology and support,” he said.
He said he was surprised to find Area Specialist’s technology matched what he’d used at a major franchise.
“You’re always led to believe that these big franchises have the best technology, and you’ll never get it anywhere else, whereas Area Specialist has the exact same,” he said.
The change has also given Ellis more control over his time outside work, including with his partner Georgia, family and friends.
“Just having that flexibility has made a massive difference on our lives,” he said.
Asked what has driven his growth in market share over twelve years and 400-plus sales, Ellis pointed to consistency over shortcuts.
“I think too many agents look for shortcuts, but market share is genuinely built through showing up every single day,” he said.
“People don’t choose you because of one great sale that you have. They choose you because you’ve been consistently delivering results over a long period of time. They trust you.”
Area Specialist is a real estate platform for top-performing agents, providing the systems, tools and technology they need to create, grow and power their business. For more information visit beyourboss.com.au