Elisa McMahon has sold a three-bedroom character home at 23 Bellevue Terrace in Clayfield for $2.2 million prior to auction, with a local couple combining their individual apartments to create their first family home together.
The three-bedroom, two-bathroom house with dual living potential drew 80 enquiries in just 13 days, with offers arriving before the first open home.
Elisa advised the sellers to prepare the property strategically — professional staging and elevated photography positioned it for maximum impact.
The buyers who moved fast
The successful purchasers were a local couple who had each owned separate apartments. They saw the Bellevue Terrace property as move-in ready — a beautifully presented character home where they could start their life together without renovation delays.
With multiple parties expressing interest and the market experiencing a seasonal surge, the couple acted decisively. They made an offer at a level the seller was prepared to accept, securing the property well before auction day.
“The buyers were prepared to make an offer at a level that met the seller’s expectations before auction, creating an opportunity to secure an outstanding result without taking the property to auction day,” Elisa said.
What set this campaign apart
Elisa’s recommendation to professionally stage the property and invest in high-quality photography paid dividends.
The marketing strategy targeted both local and interstate buyers, broadening the pool of potential purchasers during a period of heightened activity.
The property’s dual living configuration — polished timber floors, high ceilings, and space for two generations under one roof — proved particularly attractive. While comparable sales figures in the area varied, this unique feature set the home apart.
“I think the unique attribute of this property was its expansive lower level, which offered exceptional flexibility and additional living potential. I think that’s part of the reason why it was so attractive to the market,” Elisa said.
How the market responded
With offers coming in before the first open home, Elisa surveyed competing buyers to gauge interest levels while protecting the auction process.
When she identified the right buyer with genuine intent, she moved quickly to close the transaction.
“When the opportunity presented itself, we acted quickly to engage with the buyer and bring the negotiations together, ultimately securing an outstanding result for the seller,” Elisa said.
The neighbourhood advantage
Clayfield’s tree-lined streets and proximity to quality schools like Eagle Junction State School continue to attract families seeking character homes with modern convenience.
The 491-square-metre block offered the space and dual living potential increasingly sought in Brisbane’s inner northern suburbs.
Working in partnership with the seller
A key factor in the successful campaign was the collaborative relationship between the seller and Elisa from the outset.
Together, they agreed on a clear strategy, with the seller embracing recommendations around presentation, pricing and marketing to position the property as strongly as possible.
“The seller was fantastic to work with. From day one, they trusted our advice, remained open to our recommendations and allowed us to execute the strategy we believed would achieve the best outcome,” Elisa said.
“When a seller and agent are aligned from the beginning, it creates the best possible conditions for a successful campaign.”
The property’s concise two-week marketing campaign coincided with strong seasonal buyer demand, while its expansive lower level offered exceptional flexibility and additional living potential.
Combined with its move-in-ready presentation, the home generated strong competition from buyers ready to act.
About the Agent
Elisa McMahon is an internationally recognised luxury real estate advisor with nearly three decades of experience across Australia, the United States, and the United Kingdom. Known for her strategic approach and refined negotiation skills, Elisa operates across Brisbane while expanding into key global markets. With advanced negotiation training through Harvard Law School, she delivers exceptional outcomes through intelligent positioning and strong buyer engagement. Visit Elisa’s website for more information or call Elisa on 0419701034.