Following a record-breaking year, the Elders Real Estate residential corporate team has announced a slew of new roles in the business to support the trajectory of growth over the next three years.
Krystal Ind has been promoted internally to marketing manager residential real estate, charged with refreshing the brand, digital and advertising function for the business.
Having driven the digital marketing function for the brand for three years, Ms Ind’s knowledge and experience in the real estate industry and PropTech is second-to-none.
“Stepping in to lead the marketing function at Elders Real Estate is an incredible opportunity to not only build upon our well-recognised brand but also to redefine the way we connect with our audience and create unforgettable experiences,” she said.
“Delivering unparalleled support and enhancing our marketing offering for agents and offices nationally has always been at the forefront of my priorities.”
The team have also welcomed Ryan Christopher as national digital marketing specialist.
With experience leading social media training for real estate at companies like Rex Software/Spoke, he is a seasoned expert in property technology, leveraging digital platforms for success.
“Joining Elders, a renowned company deeply intertwined with community values has been a fulfilment of my professional aspirations,” he said.
“As digital marketing specialist – residential real estate, I bring together my expertise in digital marketing, and cultivating success in the real estate digital landscape.”
With aggressive acquisition targets and franchise expansion on the roadmap, a dedicated role has been created, with Adam Hinds joining the team as network growth and performance manager.
With more than 15 years’ experience in the real estate industry at a corporate and supplier level, Mr Hinds brings state leadership experience opening new offices for another large franchise group in Victoria, and experience as a national sales manager for a PropTech group.
“I am excited about working with such a well respected brand and helping drive the growth initiatives of Elders to become the market leader in regional and metropolitan Australia for real estate services,” he said.
General Manager Residential Estate and Brand, Belinda Connor, said that the national real estate division at Elders has been going from strength to strength, with several new acquisitions and franchise office openings already this year.
“We are pleased to have welcomed 10 new offices to date in 2023, including the well-respected Emms Mooney team in the Central Tablelands, Elders Advantage Group in Newcastle and several new additions to Elders Lifestyle Group in the Northern Rivers,” she said.
“The focus over the short-to-medium-term is to ensure we continue to provide the same level of support and innovation to our current offices both company owned and franchise – while rapidly growing through acquisition and agent and franchise attraction.”
With more than 300 locations in metropolitan and regional areas and a top three brand for market share nationally in regional areas, Elders Real Estate will next year celebrate 185 years of operation in Australia.