The latest stats from Ipsos revealed Domain is the only major property portal to have grown for six months in a row, showing more and more Aussies are choosing Domain¹.
“We’re thrilled to see such positive growth in numbers as we continue to support Australians on their property journey,” John Foong, chief commercial officer and managing director – agent division said.
“At the heart of all property transactions are real estate agents – and we are thrilled that, because of innovations such as Audience Boost, agents are getting more high-quality enquiries and exposure than ever before.”
Audience Boost, which is available only on Domain, automatically promotes listings across display advertising and/or social media to highly targeted audiences (based on your subscription).
It combines Domain’s proprietary insights with unique AI to suggest the most appropriate houses to the right potential buyers.
Melbourne agent and auctioneer Halli Moore of Buxton Real Estate in Brighton said the automated Audience Boost feature has shown Domain’s understanding of evolving media consumption trends in property.
“There are all forms of selling, from print media to the internet, but people want to look on their phones and social media seems to be the new normal. Audience Boost really complements the online listings and works in synergy with them,” Mr Moore said.
Christine Rudolph of Ray White New Farm said she has also seen a significant increase in traffic to her listings since Audience Boost came into effect.
“The click-through rates to my listings are always much higher when Audience Boost is applied because we know people love looking at beautiful homes on social media,” Ms Rudolph said.
“With Audience Boost, the properties stand out, creating curiosity and generating greater engagement.”
The launch of this added-value enhancement earlier this year is part of Domain’s evolution, which looks to empower its customer-centric approach, better meet agents’ needs, and deepen Domain’s relationship with them.
1. Ipsos iris Online Audience Measurement Service May 2024 to Oct 2024, Age 14+, PC/laptop/smartphone/tablet, Text only, Homes & Property Category, Domain Brand Group including Nine property pages, & Realestate.com.au Brand Group, View.com.au Brand Group, Property.com.au Brand Group, Audience (000s).
2. Ipsos iris Online Audience Measurement Service Jan 2023 to Oct 2024, Age 14+, PC/laptop/smartphone/tablet, Text only, Homes & Property Category, Domain Brand Group including Nine property pages, Audience (000s).
