NationalReal Estate NewsSUPPLIER NEWS

Domain launches new AI-powered agent tool

Domain has launched a new AI-powered tool that will help agents identify properties in their CRM, that are likely to come to market within the next 12 months.

The AI-powered tool, called LeadScope, will allow agents to have the right conversations with homeowners at the right time and increase their pipeline of potential listings.

LeadScope is designed to address key challenges agents face with their CRM, including the lack of comprehensive insights into their CRM databases.

The AI-powered tool works by leveraging a unique blend of data available to Domain, which includes property buyer and seller information, to provide powerful insights into what vendors might be looking to do with their homes.

LeadScope also has the ability to provide insights into the overall health of an agent’s CRM as well as helping to optimise their workflow and improve their overall level of productivity. 

This includes timely information on properties that have recently listed and those that have been successfully sold, among other valuable data points. 

General Manager, Domain Product and Allhomes, Danielle Harmer said LeadScope will make agents far more effective at their jobs.

โ€œWe are excited to introduce LeadScope as part of our Agent Solutions ecosystem designed to maximise the efficiency of an agentโ€™s workflow,โ€ Ms Harmer said.

โ€œIt has a simple but powerful purpose – to help agents focus on finding the next opportunity in their CRM and have the right conversations at the right time. 

โ€œAs a strategic partner for agents, we had a clear goal: to create a product that allows agents to use their time more effectively.” 

Domain Chief Revenue Officer John Foong said the company continued to find new tools to help agents.

โ€œThis is just the beginning of how we are using the latest in artificial intelligence to push boundaries and offer powerful innovations to our agent community,โ€ Mr Foong said.

โ€œWe are committed to providing best-in-breed technologies for agents and will continue to bring the latest in AI to life, helping our customers to build and scale their businesses.โ€ 

LeadScope is now available in New South Wales, Queensland, Tasmania, Western Australia, Northern Territory, and the Australian Capital Territory. 

Show More

Rowan Crosby

Rowan Crosby is a senior journalist at Elite Agent specialising in finance and real estate.