Property marketplace, Domain has announced the appointment of Rebecca Darley to the role of Chief Marketing Officer, effective 7 February 2022.
Ms Darley has more than 20 years’ marketing experience across globally recognised brands spanning the retail, telecommunications, financial services, and consumer electronics sectors.
Most recently, Ms Darley has been General Manager Business Strategy and Marketing at CommSec, responsible for the digital transformation strategy of Australia’s largest online trading platform.
Prior to CommSec, she held various roles at Westpac Group including Head of Marketing for St George Bank, Head of Home Loans Marketing for the group’s portfolio of brands, as well as leading one of Westpac Group’s
Ms Darley will be responsible for leading Domain’s marketing division spanning consumer and trade marketing, creative, digital, content, publishing, communications and public relations.
“I’m thrilled to be joining Domain at a time of significant digital innovation and growth,” Ms Darley said.
“Harnessing data, innovation and some of the most exceptional talent in the industry to deliver value for the 9.6 million Australians that rely on Domain to inspire confidence for all of life’s property decisions creates new and exciting opportunities to take Domain’s presence in the market to the next level.”
In welcoming Ms Darley to the team, Domain Chief Executive Officer Jason Pellegrino commented: “Rebecca is an experienced senior executive who will be a strong addition to the Domain leadership group”.
“The role of Chief Marketing Officer reflects the strategic importance and growth potential of our unique offerings like off-market listings and app features, ensuring Domain continues to deliver value and do more for our customers at every stage of their property journey, and is another step forward in our marketplace model where our solutions work better together.
“I look forward to working with Rebecca and the Domain marketing team to bring these to life for consumers, agents and organisations.”
Domain’s ongoing investment to make the property journey more accessible and simpler has most recently been highlighted in Domain’s spring advertising campaign.
Building on the strength of Domain’s The Block integration, the multi-channel campaign highlights how the Domain app is a one-stop shop for everything needed on their property journey and showcases the strength of Domain’s marketing function and how it will only get stronger with Ms Darley joining the team.