How well do you actually know the person sitting across the table at a listing presentation?
In the latest episode of The AI Edit, Samantha McLean recounts an experience where an agent dismissed AI-assisted copywriting, referring to ChatGPT as “that chat GDP thing” – without having done any research on the person she was presenting to.
“You can imagine how that might make a potential vendor feel,” Sam says.
It’s a cringe-worthy moment, but the episode quickly moves to the practical fix: AI-powered deep research.
The tool takes minutes. You enter a name, and it pulls together career history, public achievements, interests, and connections – context that can completely change how you approach a conversation.
Key takeaways:
- Research every vendor before the appointment. AI deep research takes minutes and surfaces context you’d never find manually.
- Your vendors notice when you haven’t done your homework. The “chat GDP” moment is a cautionary tale about walking in unprepared.
- Asking questions is a strength. Curiosity signals competence, not weakness.
- You never know who you’re talking to. An Olympic gold medallist, a media editor, a future referral source — the person across the table always has a story.
About The AI Edit
The AI Edit is a weekly video series by Samantha McLean, co-founder and managing editor of Elite Agent and 3x Mumbrella Business Magazine Editor of the Year. Each episode breaks down one practical way real estate professionals can use AI right now — no jargon, no hype, just what works.
Want your team to hear this? Samantha speaks at conferences, team meetings, and training days on practical AI for real estate. Visit samanthamclean.com for details.
Ready to build the full system? The AI First Agent Accelerator is available at aiagentcourse.com.