Building on the momentum of this brand evolution, REMAX Australia has unveiled a bold new online presence, with the launch of its redesigned central website, remax.com.au, plus the roll out of 90 individual office websites all in one day.
The ambitious project – 12 months in the making – prioritises user experience, showcasing properties and seamlessly connecting clients with offices, agents, property managers and support staff across the national network like never before.
Partnering with leading real estate digital marketing group Stepps, the rollout of the new websites elevates the performance of REMAX Australia’s online presence, blending striking design with enhanced useability and measurable digital marketing outcomes.
REMAX Operations Manager, Josh Davoren, said strategic planning with Stepps had been integral to deliver an integrated and seamless online experience.
Offering mobile-first and SEO-optimised functionality, integration with multiple platforms, up to date suburb profiles built on SEO rich suburb content and instant property estimate tool directly connecting users with their local property specialist.
“Not only do the new websites bring the bold new branding centre stage, we’ve been intentional in our delivery to ensure we’re integrating targeted, clear, optimal digital marketing to maximise user experience,” said Mr Davoren.
“Ultimately, it stands apart as a strong representation of our brand, while enabling direct communication and deeper connection between clients, offices and agents.
“We want this tool to be able to support our network in ways it never has before, and this just the beginning.”
For Australian brokers and agents, the collaboration between REMAX Australia’s marketing team and Stepps on the new website development is delivering significant benefits, including a more cohesive and integrated digital experience that strengthens the global brand, while celebrating the individuality of each office; and the response from the network has been extremely positive.
CEO of Stepps, Josh Cobb, said the development of the new REMAX site was about building more than just an online platform, rather, developing a tool to enhance business in a digital sense.
“So many real estate websites serve only as a ‘utility’ for the brand – a static online brochure, if you will,” he said.
“But this is truly a platform designed for everyone and every office to grow their business, and we’re thrilled to be on the digital journey with REMAX.”
The website allows the individuals, teams and offices the ability to be digitally present in their core business area with results-driven SEO excellence, the ability to respond more effectively to a large volume of leads and full integration for their own individual advertising initiatives.
What makes REMAX unique, shared Mr Davoren, is the ability to offer business owners and agents the power of leveraging on the brand’s trusted reputation.
“The core elements of the global branding remain front and centre, but we’re proud to see agents across the network proudly representing the brand in their own unique way.”
