Franchise NewsQLDReal Estate Industry News

Better Homes and Gardens Real Estate opens on the Gold Coast

The growth momentum continues for Better Homes and Gardens Real Estate with the opening of their latest office in the coastal suburb of Runaway Bay, on the Gold Coast in Queensland.

The office is owned and operated by experienced agent, Yulia Far, who, along with a team of local agents, will provide a tailored real estate experience for the community.

Better Homes and Gardens Real Estate CEO, Michelle Delaney, noted Ms Far has built a strong network of clients since 2008 across all facets of real estate, including residential sales, property management, projects and commercial.

“The lifestyle brand really comes to life in this Runaway Bay location with Ms Far combining her real estate premises with the opening of a coffee shop next door to make the whole experience more welcoming for both clients and staff,” Ms Delaney said.

“My decision to be part of the franchise was easy, as I wanted to align myself with a known and respected brand,” explained Ms Far.

“Better Homes and Gardens Real Estate has the opportunity to reshape the current industry and I’m very much looking forward to being a part of it.

“My primary goal is to make a real difference to the way the community thinks about real estate, particularly when discussing the lifestyle outcomes of their property decisions.

“The BHGRE model is able to offer more than a transactional service leveraging the multimedia resources on tap.

Ms Delaney said she was thrilled to have someone with Ms Far’s experience open the brand’s first Gold Coast office.

“Yulia is already such a strong part of her community due to her integrity, honesty and willingness to push the boundaries to get her clients the best possible result,” Ms Delaney said.

As part of their launch, Ms Far has utilised the Better Homes and Gardens media partnership for one of her listings.

The property, located in sought-after Coomera Waters, will be featured on the Better Homes and Gardens website as a ‘Dream Home’ with an audience of over 1.1 million visitors each month.

This is further amplified by a feature on the Better Homes and Gardens Instagram page, which has over 183,000 followers.

Ms Delaney said opportunities like these are exclusive to the Better Homes and Gardens Real Estate network, giving clients who list with the group an audience which comprises of homeowners, investors, and potential buyers.

“Members of the Better Homes and Gardens Real Estate network have benefited from the inherent trust in the household name and the media exposure of the BHG magazine,” Ms Delaney said.

The BHGRE corporate team are now set to launch a multi-channel digital campaign to drive consumer leads to the members of the group.

The campaign across social and Google will compliment their media partnership whilst ensuring the businesses which have opened with BHGRE achieve maximum local exposure.

“Operating a national network during a time where COVID-19 is part of every conversation has given us clear direction on where the brand needs to invest to continue providing a high level of service and support,” Ms Delaney said.

“For over 40 years, Better Homes and Gardens TV and Magazine has been at home with millions of consumers and now real estate professionals can be part of the celebrity brand.”           

Better Homes and Gardens Real Estate explains they offer both an office shopfront and mobile agent model to enable agents and franchisees embark on exciting career pathways.

Note about Promoted Content: The promotion of this article has been paid for (‘promoted content’).

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