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OPINION
AI trap in real estate: poor implementation burns clients and brands
AI has enormous potential to improve efficiency in real estate, but when implemented poorly it risks damaging the very trust the industry relies on.
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FRANCHISE NEWS
Building tomorrow’s real estate on generations of trust
"The real estate industry faces challenges around consumer trust, and I believe established brands with deep community values have an important role to play." Barry Plant CEO, Lisa Pennell
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OPINION
Lisa Pennell: Uprooting unconscious bias and providing opportunity
As we celebrate International Women’s Week it’s a timely reminder for us all to keep an open mind and consider how unconscious bias affects women in the real estate industry.
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