Zero-cost agent listings anchor Property Search strategy
Aussie has launched a major new brand platform and national campaign that repositions the 33-year-old business from a mortgage broker to a leading one-stop destination for Australians to find, buy and own property.
Rolling out across television, broadcast video on demand, high-impact outdoor, radio and digital, the Find. Buy. Own. campaign signals a new chapter for Aussie in response to the challenges Australians face when buying and owning property.
The recently launched Aussie for Agents platform is a key pillar of Aussie’s full-service property ecosystem, offering real estate agents a smarter, zero-cost way to market their listings and gain qualified vendor leads.
Aussie’s Property Search – the cornerstone of its ‘Find’ proposition – already features more than 100,000 listings from agents across the country and is a major focus of the overall brand campaign.
Aussie is investing heavily in promoting the Property Search platform, including with dedicated 15s TVCs.
Rhett Dallwitz, Aussie’s General Manager of Agent Services, says “Our significant investment and broad media reach in promoting Aussie’s Property Search will drive substantial exposure for agents’ properties.
Combined with our commitment to VPA-free listings across off-market, pre-market and on-market properties, including auctions – this creates a huge win-win for agents.”
Consumer research commissioned by Aussie found that 65 per cent of Australian homeowners felt “stuck and unsure” about the prospect of buying their next home and were overwhelmed by the complexity of selling and buying simultaneously.
The Find. Buy. Own brand platform leverages the simple metaphor of being ‘stuck’ in quicksand to create a vivid image that resonates with homeowners and buyers by bringing the pain points and emotions they’re experiencing in today’s property market to life.
Emily Lonsdale, General Manager of Growth said, “Find. Buy. Own. tackles this inertia head-on, positioning Aussie as the way to get there sooner and easier, with Aussie swooping in to help – a nod to our ‘we’ll save you’ brand legacy.”
“This is a huge moment for Aussie and we’re incredibly proud to bring this work to life to help customers stuck during one of life’s most important stages – buying their next home,” said Lonsdale.
For more information about Aussie for Agents visit https://www.aussie.com.au/for-agents/
