AI digital assistant RiTA scoops two innovation awards

RiTA, the AI digital assistant for real estate agents, has won two innovation awards at the 2022 PropTech Awards.

The technology won the Most Innovative Scale-Up in Sales & Marketing and Scale-Up Proptech of the Year.

RiTA is AI-powered proptech that helps real estate agents generate consistent leads and get better data via automated, two-way SMS conversations.

RiTA founders, Ian Campbell and Sarah Bell, celebrated the recognition of RiTA at the Proptech Association of Australia gala awards dinner.

“There is so much opportunity sitting in databases around the country that is going to waste,” Mr Campbell said.

“Not just potential sellers, but in the coming months, using your database to find buyers is going to be even more critical.”

RiTA’s targeted and customisable SMS conversations allow agents to focus on listing and selling while having the confidence that prospecting is happening and contacts are being engaged.

“From the very beginning we have understood that the process of innovation is as simple as asking our customers what their biggest problems are,” Mrs Bell said.

“Not just the superficial problems, but the proven problems that present a step change in how the industry can provide value to their customers.”

The proptech’s innovation enables agents to have more conversations, which lead to more consistent leads, which turn into more listing opportunities.

The team behind RiTA is committed to pursuing proven problems in the industry and helping real estate professionals create conversations that build trust.

For more information about RiTA, visit

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