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AI agent sells new luxury address in Western Sydney

Meet Emma, a fresh-faced, ever-affable agent who just happens to be virtual and is currently selling a luxury apartment complex near Penrith on behalf of Laing+Simmons.

Emma is the country’s most advanced virtual selling agent, with a depth of AI learning capacity drawn from a bigger data lake than any other real estate bot has ever been powered by.

Laing+Simmons Projects, in collaboration with Laing+Simmons Penrith, has launched Emma to co-ordinate off-the-plan sales at the new Nepean Rise luxury apartment project in Jamistown with the guiding principle being a better user experience.

“The pace of change in AI since the first virtual agents were employed until now has been exponential,” Jason Salter of Laing+Simmons Projects explained.

“It amounts to a vastly enhanced quantum of data for Emma to tap into, delivering a more targeted and individual service to customers at any time that suits them, which of course is the key reason for AI being the future of service industries like real estate.

“AI has already changed the way off-the-plan properties are marketed and Emma is the best in-use example,” Mr Salter said.

Emma can navigate a buyer’s journey from initial inquiry through to purchase and settlement, depending on the customer’s preferences.

A human agent can enter the transaction at any time, and Emma will let them know the optimal time for this to happen.

Lain+Simmons notes Nepean Rise is the ideal development candidate for Emma’s talents.

Located in Jamisontown, Nepean Rise is just minutes from the Nepean River and all the vibrancy and amenity of Penrith’s CBD.

It’s Jamistown’s luxury residential response to the significant rezonings which are re-shaping the Penrith local government area for a more cosmopolitan future.

“These new homes will be moments from what is a vast commercial centre, with access to transport, shopping and dining options, sport and recreational facilities, community amenities and more,” Mr Salter said.

“The capital growth prospects for the Nepean Rise apartments are clear but for owner-occupiers, the lifestyle benefits are equally compelling.”

Developed and being built by Devcon Partners, Nepean Rise will comprise 46 architecturally designed generously-sized two and three-bedroom apartments in a variety of configurations to offer buyers choice.

The apartments are targeted at investors and owner-occupiers and construction will kick off next year.

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