PRD Queanbeyan has appointed local real estate professional Adam Heading to its sales team, as the agency looks to build out its capability to serve an increasingly selective buyer market.
New PRD Research data shows the region’s property market remains resilient, with median house prices up 3.0 per cent over the past 12 months to $850,000 and unit prices climbing 12.8 per cent to $485,000.
Despite that continued demand, Adam said buyers are taking a more considered approach to purchasing decisions than in previous years.
“We’re seeing buyers become more considered with their decisions. They’re taking the time to do their research, compare options and focus on value rather than rushing into purchases,” he said.
“Demand remains strong, particularly as housing supply remains constrained across the region, but buyers are more informed and selective than they have been in the past.”
Adam pointed to Queanbeyan’s affordability, lifestyle offering and proximity to Canberra as continuing to draw local and interstate purchasers, as well as more than $544 million in residential, mixed-use and infrastructure projects expected to commence throughout 2026.
“Queanbeyan offers a compelling long-term proposition for buyers. The combination of ongoing investment, lifestyle appeal and connectivity to Canberra continues to support confidence in the local market,” he said.
Martina Woodford, PRD Queanbeyan’s Sales and Operations lead, said the decision to expand the agency’s sales capability reflected growing demand for experienced advisors who can help clients through a more nuanced market.
“While the market remains active, buyers today are approaching decisions differently. They’re seeking transparency, strong communication and genuine local knowledge from the professionals they work with,” Martina said.
“Adam has built a strong reputation throughout the region for his honest approach, market knowledge and commitment to building long-term relationships with clients. Those qualities align strongly with our values and the level of service we aim to provide.”
PRD Managing Director Todd Hadley said attracting respected local operators remained a key part of the network’s growth strategy.
“Success in regional markets comes down to having the right people on the ground who understand their communities and can provide informed, practical advice,” he said.
“Adam’s appointment strengthens PRD Queanbeyan’s ability to deliver local expertise backed by the resources, research and support of a national network.”
Adam said he was looking forward to helping more local buyers and sellers navigate the opportunities emerging across the Queanbeyan market.