Award-winning agent Edward Lim launches Ray White ELG 

After a decade of exceptional performance in Perth’s real estate market, Mr Lim has established Ray White ELG to deliver an elevated client experience across the Town of Victoria Park and surrounding suburbs, areas he has intimately served over the last decade.

“After 10 years in real estate, I wanted the freedom to build something bigger, a team and a business that truly puts people first,” Mr Lim said. 

“Launching Ray White ELG was really about growth and giving my clients more. Over the years, I’ve learned what matters most to people when buying or selling, trust, care, and consistency. I wanted to build something that reflects those values and allows me to serve my clients in my own genuine way. 

With the powerful tools and support that Ray White provides, I’m able to combine personal connection with cutting-edge technology to make a real difference in every client experience. And now, I have the opportunity to build a team that shares the same mindset, people who truly care, work hard, and put clients first. Together, we can reach and support even more families in our local area, delivering the level of service and connection our community deserves.”

“Real estate isn’t just about results, it’s about making every step meaningful and rewarding,” Mr Lim said. “That’s the foundation Ray White ELG is built on.”

Mr Lim’s journey into real estate is as remarkable as his success within it. 

Originally a petroleum engineer who worked across Asia, the Middle East, Europe, and South America, he took a bold leap of faith when he migrated to Perth. 

With limited job opportunities in his field amid an economic downturn and despite a standing offer to return to Malaysia as an engineering manager, Mr Lim chose instead to follow his true passion: real estate.

“I didn’t have passion as an engineer but in real estate, I found it,” Mr Lim said. 

“After my first year, I almost quit; it was so hard. But the longer I stuck with it, the better it got and 10 years later, I haven’t looked back.”

His dedication has earned him some of the industry’s highest honours, including REIWA Grand Master Salesperson titles in 2024 and 2025, recognition reserved for the top 1% of agents statewide. He was also named REIWA Master Salesperson in 2022 and 2023.

Ray White WA CEO Mark Whiteman was excited to welcome Edward to the Ray White network.

“I look forward to supporting Ed and the Ray White ELG team as they chase their potential and build a market leading business in Victoria Park and the surrounding market place.” 

“It is a huge responsibility when an agent of Ed’s standing makes the decision to join us, this is an important addition to our family and we’re determined to work hard for Ed and his team.”

Fluent in Cantonese, Mandarin, Malay, and Indonesian, Mr Lim brings invaluable expertise to international clients and negotiations. His global perspective, combined with deep local knowledge and a proven property marketing formula, positions Ray White ELG as a progressive force in Perth’s real estate landscape.