Spring is one of the most exciting and competitive times of the year in real estate.
With warmer weather, longer days, and gardens in full bloom, properties look their best, and buyers and sellers are more motivated to make a move.
For agents, this is the ultimate opportunity to grow market share, secure more listings, and boost commissions.
But success in spring doesn’t happen by chance.
The agents who thrive are the ones who plan ahead, ramp up their marketing, and leverage every tool at their disposal.
Here’s how you can prepare for the upcoming selling season and make sure your pipeline is full of new leads.
1. Leverage the Power of the @realty CRM
Your database is the heart of your business, and spring is the perfect time to put it to work. The @realty CRM is packed with features that can help you prospect smarter and nurture leads more effectively.
Use Smart Contact Lists
Stop guessing who to call and start being strategic. With Smart Contact Lists, you can automatically create dynamic call lists based on criteria such as:
- Past appraisal requests that didn’t proceed
- Owners in suburbs where demand is surging
- Landlords with long-term tenants who may consider selling
This ensures every phone call is intentional and increases your chance of booking appraisals.
Send Automated Price Updates
Homeowners are curious about what their property is worth, especially in spring.
The @realty Price Update tool allows you to send branded, automated reports directly to your contacts.
Not only does this position you as the local market expert, but it also triggers natural appraisal conversations when homeowners see the latest data.
Together, these CRM tools help you stay front of mind with sellers and ensure no opportunity slips through the cracks.
2. Create Social Media Funnels That Convert
Social media is more than just posting listings, it’s about building a funnel that takes cold prospects and turns them into warm leads. A simple three-step funnel can do wonders during spring:
- Step 1: Awareness
Run ads highlighting your personal brand and market knowledge to homeowners in your service area. - Step 2: Engagement
Retarget those who engage with your posts with an offer, like a free property appraisal, downloadable suburb report, or spring selling guide. - Step 3: Conversion
Showcase your results with testimonial videos, “Just Sold” case studies, and vendor success stories to build trust and win appraisals.
Even better, the @realty marketing team can help design and manage these campaigns so you can focus on closing deals.
3. Refresh Your Marketing Collateral
Spring is the ideal time to update your personal branding and marketing material.
Ask yourself: does your content reflect where the market is today? A fresh, polished look can make a huge impact. Consider:
- Updating your listing presentations with new data and local sales results
- Creating DL flyers and letterbox drops to target high-demand streets
- Designing a seasonal newsletter with local insights and upcoming listings
- Shooting professional videos or lifestyle photography to make campaigns stand out
A strong, consistent brand helps you stay memorable when sellers are choosing an agent.
4. Combine Online and Offline Prospecting
Don’t underestimate the power of traditional marketing during spring.
Combine digital campaigns with face-to-face prospecting to double your exposure. For example:
- Door-knock around your new listings to introduce yourself to neighbours
- Host community market update events to showcase your expertise
- Send Just Listed / Just Sold letters to nearby homeowners
- Follow up every offline touchpoint with a call or email through your CRM
This multi-channel approach ensures your name pops up everywhere, making you the agent of choice.
5. Stay Consistent and Track Results
Consistency is key in spring. It’s easy to get swept up in the busy season, but the agents who build momentum are the ones who:
- Stick to a weekly call schedule using Smart Contact Lists
- Automate their follow-up emails and SMS
- Track which marketing campaigns generate the most leads
- Keep refreshing their content so they remain top-of-mind
The @realty CRM makes it easy to set reminders, automate touchpoints, and measure performance so you’re always improving.
Spring is the season where great agents stand out.
By using @realty’s Smart Contact Lists and Price Updates, building high-performing social media funnels, and refreshing your brand, you’ll not only generate more leads you’ll convert them into listings.
The market is heating up, and now is the time to maximise every opportunity.
Don’t just win more listings, keep more of your hard-earned income.
With @realty, you can retain up to 100% of your commission and take full advantage of the season ahead.
Contact us for a quick 15-minute chat with our growth manager to see if @realty is the right fit for you. www.atrealtycareers.com.au/book-meeting
