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9 essential skills every successful real estate agent needs

In an ever-evolving property market, success in real estate isn't just about selling homes, itโ€™s about mastering a powerful set of skills that help you stand out, build trust, and close deals with confidence.

We understand that knowing what to do is only half the battle. Thatโ€™s why we offer access to an in-house performance coach, helping our agents build these critical skills through practical, hands-on training and tailored support.

The result? More listings, more structure, and a serious boost in motivation.

Donโ€™t just take our word for it. Hear from our agents:

โ€œHonestly โ€“ invaluable. Itโ€™s jump started my career again.โ€

โ€œTons more prospecting done in 5 weeks than what I did the whole of last year, got a listing and sale directly from bootcamp efforts.โ€

โ€œAny agent looking to improve their current situation and set up life-changing habits and structure, this program is a must.โ€

Hereโ€™s how our coaching helps agents sharpen the 9 essential skills of real estate success:

1. Exceptional Communication

Great agents know how to listen as well as they speak. Our coach works closely with agents to refine their client interactions, improving clarity, confidence, and client trust.

2. Local Market Knowledge

With tailored advice and accountability, our performance program encourages agents to deep-dive into their local areas โ€” building credibility and becoming true market experts.

3. Strong Negotiation Skills

Negotiation is an art, and our coaching provides practical frameworks and scripts to help agents confidently navigate even the trickiest deals.

4. Marketing Savvy

Through training and real-world application, agents learn how to market listings effectively across digital and traditional platforms โ€” from social media to email campaigns and beyond.

5. Time Management & Organisation

One of the most celebrated benefits of our coaching program is structure. Agents walk away with repeatable routines and systems to manage time and tasks efficiently.

6. Problem Solving

With regular one-on-one check-ins and bootcamp sessions, agents are coached on how to think strategically, adapt quickly, and resolve roadblocks in any deal.

7. Emotional Intelligence

Buying and selling is emotional, and our coach helps agents develop the empathy, patience, and calm mindset needed to build deeper client relationships.

8. Tech Proficiency

Paired with @realtyโ€™s advanced CRM and digital tools, the performance coach supports agents in maximising automation, data tracking, and digital presentation to stay ahead of the competition.

9. Self-Motivation & Drive

Perhaps the most powerful shift of all: mindset. With accountability, goal-setting, and momentum-building sessions, agents regain focus and reignite their passion for real estate.

Real estate isnโ€™t just about property, itโ€™s about people, consistency, and performance. With the guidance of @realtyโ€™s in-house performance coach, agents are seeing real results:

  • More listings
  • More structure
  • More confidence
  • And most importantly, more success

If you’re serious about becoming the best version of yourself in real estate, this isnโ€™t just a program, itโ€™s your next competitive advantage. www.atrealtycareers.com.au

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JJ Taylor

JJ Taylor, Managing Director of @realty, co-founded the company with CEO James Taylor in February 2014. With a background in property development and real estate, JJ aimed to empower agents with better support, innovative technology, and higher commissions. Their pioneering real estate model now spans Australia and New Zealand.

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