As we hit the halfway mark of 2025, it’s tempting to ease off the throttle. It’s winter. The power of the pillow tempts us to sleep in.
School holidays have disrupted routines. The headlines are still dominated by cost-of-living pressures, interest rate speculation, and housing uncertainty.
For some agents, this becomes the quiet lull before the “real work” begins in Spring.
But that mindset misses the mark.
Now more than ever, we need “mind over mattress” thinking, launching out of bed each day with purpose, because the most powerful results in Spring don’t come from Spring actions.
They come from what you’re doing right now.
And that’s where our metaphor begins: not with the season, but with a spring, the kind you coil.
A Spring Has Power Because It’s Coiled
A spring stores its strength in tension. It’s that deliberate coiling, compressed, tight, purposeful, that gives it explosive force when released.
Right now, it is your coiling season.
In a year where many are emotionally and financially stretched, the agents who prepare now; mentally, emotionally, and strategically, will be the ones who launch fast and strong when the Spring Selling Season hits.
The Market Is Stirring
Despite recent economic headwinds, both the data and the sentiment are shifting:
- Interest rates are forecast to ease heading into the final quarter of 2025.
- Buyer demand remains strong, with low stock still a major pressure point.
- Cost-of-living measures are beginning to bite in a good way, consumer confidence is gradually returning.
- The upcoming Spring Selling Season is shaping up to be a perfect storm of activity.
But here’s the trap: average agents wait for the phone to ring. Great agents build momentum before others even realise they should.
Momentum Is a Discipline, not a Feeling
You don’t need motivation to create momentum, you need movement.
Now is the time to:
- Reconnect with past appraisals and warm leads
- Deepen buyer conversations (buyers become sellers)
- Touch base with referral partners and community contacts
- Refine your listing toolkit, service process, and negotiation sharpness
- Recommit to your daily mental fitness practices to stay calm and energised
Just like a coiled spring builds tension with purpose, these actions build energy. Your future pipeline is being built in silence.
Your Edge? Mental Fitness.
In a noisy market, fuelled by media chatter and constant complainers, your mindset becomes your marketing.
Mental fitness means:
- Training your focus (attention is your currency)
- Managing your energy (not just your schedule)
- Regulating your emotions (because clients feel your state before they hear your pitch)
- Simple winning habits make a massive difference:
- 5 extra calls a day
- 5 minutes of sunlight in the morning
- 5 handwritten cards, texts, or pop-ins per week
- 5-minute mindset check-ins with yourself or your team
These habits don’t just get you busy, they get you ready.
The Quiet Season Is Never Quiet for the Committed
If you feel like nothing’s happening, you’re not wrong, it’s just not visible yet.
But remember: the results you want in September and October are planted in July. This is the time to coil, to focus, and to store up power, not to coast.
