How come up with social media ideas (fast)
When youโre growing a rent roll, coming up with social media content is probably somewhere between โbook the gutter cleanโ and โfollow up that referral partnerโ on your priority list.
You know itโs important. You know you should be posting. But between chasing tradies, explaining the โtwo weeks rent in advanceโ mystery, and fielding 14 landlord texts before lunchโฆ who has the brain space to think about social media?
So maybe a little reframe would help. Try this one: You donโt need more time. You need better habits.
Thatโs where the 3-Minute Content Rule comes in. Itโs not a magic hack for instantly writing perfect posts (sorry). Itโs about finding actual content ideas from your day-to-day lifeโฆ in three minutes or less.
Because you might not realise it, but youโre already creating content. You just donโt realise it yet.
So, whatโs the 3-Minute Content Rule?
Itโs exactly what it sounds like. Set a timer. Three minutes.
Then brain-dump as many content ideas as you can from whatโs happened this week.
Think about these questions:
- What did a landlord ask you that made you want to roll your eyes but also explain for the 50th time?
- What did you explain to your team that you wish everyone knew?
- What went wrong that became a โwell, Iโll never do that againโ moment? Be honest, weโve all had them!
These are all perfect content ideas.
You donโt need a clever hook or Canva graphic right now. Just a list. Scribbled in a notebook, typed in your phone, written on the back of an envelope, spoken to ChatGPT to save it and expand on it later.
Doesnโt matter. The goal here is volume, not perfection.
But letโs just say youโre still stumped and you want some prompts (not ChatGPT prompts) – ones for your brain.
Here are some angles to take.
- The question I got asked three times this week wasโฆ
- I used to think [insert belief about property investing], but now I knowโฆ
- Hereโs what no one tells you about routine inspectionsโฆ
- This small win made a big difference for one of our landlordsโฆ
- A simple way to avoid [insert common mistake made by investors].
- Why we donโt [insert outdated processes that AI or tech does for you now or legislation prevents].
- This 1 market stat landlords are getting wrong right nowโฆ
If youโre thinking, โWait, I could talk about that for daysโ – thatโs the sign! That means itโs content.
And if youโre thinking, โBut this is so basic,โ remember: Whatโs basic to you is brand-new to your audience.
So now what? You need to turn these ideas into content that doesnโt suck. Your next step is to choose one and turn it into something bite-sized and shareable.
Keep it simple:
- Talk to camera for 60 seconds
- Snap a behind-the-scenes photo and write a quick caption (this is where you can get some ChatGPT or Claude help)
- Turn a common question into a mini myth-busting post
- Write a short story about something that happened this week (names changed, of course – unless you have their permission.)
It doesnโt need to be fancy. Your followers donโt care about your lighting setup.
They care about whether youโre the kind of person they can trust with their biggest investment.
And if youโre still stuck, this is where AI can help (if you use it wisely).
You can take your idea and feed it into a tool like ChatGPT, Claude, Grok (whatever robot you prefer) to help shape the wording or suggest a few angles.
Just make sure it still sounds like you, not a robot whoโs read too many marketing blogs.
(And if you want the full AI how-to, Samantha McLean has you covered over at AI Powered Agents. Sheโs the go-to for that.)
The reason the 3 Minute Content Rule works so well is because it takes away the pressure. Itโs not about being โonโ every day.
Itโs about noticing whatโs already happening in your business and turning that into something useful. Itโs an easy way to create a list of good stuff you already know, ready to go when itโs time to show up online.
Over time, youโll start seeing content opportunities everywhere. Youโll build trust with your audience without even realising it.
And one day, someone will say, โIโve been following you for ages – I feel like I already know you.โ
And thatโs when the magic happens.
So hereโs my encouragement to you: Set a timer for 3 minutes.
Dump your ideas into a note. Done is better than perfect.
And the more you do it, the easier it gets.
You donโt need to go viral. You just need to show up.
Your future clients are watching, so you might as well give them something to watch.