Shirlz Russell has sold a three-bedroom house at 12 Huron Crescent in Andergrove, Queensland for $710,000 after just one day on market, following a comprehensive staging and presentation campaign that attracted 24 inspections and nine overnight offers.
The preparation strategy
Shirlz Russell has sold a three-bedroom house at 12 Huron Crescent in Andergrove, Queensland for $710,000 via private treaty after just one day on market — the result of a comprehensive staging and presentation approach that created immediate competitive tension.
The campaign centred on engaging Mackay’s leading staging and styling company to transform the property before launch. The preparation involved maintenance upgrades, including fan and light bulb replacements, paint touch-ups, and full professional styling designed to capitalise on the home’s existing infrastructure.
“We dressed the property to really create an emotional connection for buyers,” Shirlz said.
The strategy delivered 24 inspections at the first midweek open home, generating nine offers overnight.
The buyer profile and competition
The property attracted a mix of local buyers and out-of-town investors, all drawn by the combination of correct pricing and presentation quality.
“I think just the way the property was presented — it was very neat and tidy and they could see themselves living in the home,” Shirlz said.
Eight unsuccessful buyers from the nine-offer competition remain active in the area, and Shirlz reports the campaign generated over 100 total inquiries — indicating demand well beyond the immediate sale.
For future vendors in this pocket, that buyer pool represents immediate opportunity.
The Andergrove pocket
Andergrove’s newest estate is positioned as the pocket closest to Mackay CBD, approximately 10 minutes from the city centre. The area features modern, low-maintenance residential development with contemporary home designs, and benefits from proximity to Wake Park, major retailers, and established school catchments.
What the agent is seeing on the ground
While broader market commentary suggests slowdown, Shirlz is seeing different dynamics in this specific Andergrove pocket.
“This is a newer suburb, really great location, close to facilities, right near the water park — a really modern, newer feeling suburb with smaller blocks,” she said.
“Certainly the right price point for us to see a lot of activity versus what some others are seeing in the marketplace.”
The $710,000 result positions 12 Huron Crescent as one of only three three-bedroom, two-bathroom, two-car properties in Andergrove to sell above $700,000 — with Shirlz responsible for two of those three premium results.
The vendors’ experience
The vendors were based interstate and entrusted the entire campaign to Shirlz, from preparation through to settlement.
“They are absolutely thrilled with the outcome,” Shirlz said.
“It allows them to go on and do their next chapter very confidently with a really great price.”
What it means for the market
For property owners considering sale in this location, Shirlz’s advice is clear: presentation and pricing remain the critical factors separating premium results from average ones.
“We absolutely need to get the pricing correct and we need to present to the market correctly,” she said.
“The best presented properties are seeing really high results.”
The one-day campaign timeline and nine-offer competition demonstrate that when preparation meets precision, even midweek launches can generate immediate market response — provided the property tells the right story to the right buyers.
About the Agent
Shirlz Russell is a real estate professional with Area Specialist Property Hub in Mackay, known for achieving premium results through strategic marketing and presentation. With a hands-on approach to client service and deep local market knowledge, she combines skilled negotiation with comprehensive campaign management. Visit Shirlz’s website for more information or call Shirlz on +61 419786414