SERHANT., the brokerage founded by Ryan Serhant, has launched operations in Texas across four markets simultaneously – Dallas-Fort Worth, Houston, Austin, and San Antonio.
The expansion brings 13 founding agents and six independently aligned brokerages into the firm’s network, representing nearly US$1.5 billion in combined sales volume.
Texas marks the company’s 17th US state.
“Texas has been the number one requested market from both our agents and clients for the past two years,” Ryan said.
“Rather than enter quietly with a single office, we chose to launch across multiple metros at once – because the demand, the talent, and the opportunity are all already here.”
The founding agents come from established Texas brokerages and luxury real estate backgrounds. Among them, Kathy Foncannon brings experience in the Dallas-Fort Worth luxury market, while Houston-based Amanda Lazo and The Lozano Group operate in the Houston and San Antonio corridors.
“I’ve been watching SERHANT. closely, and their model is different,” Kathy said.
“The technology, the content engine, the brand — it all works together in a way I haven’t seen anywhere else.”
Amanda described the appeal in similar terms.
“Joining SERHANT. gives me access to a global brand, a media-powered platform, and a referral network that most brokerages simply can’t offer,” she said.
The firm said its expansion model relies on partnerships with local brokerages rather than opening traditional offices, allowing it to scale across state lines while drawing on established local knowledge.