A three-bedroom villa in Shellharbour City Centre has sold for $900,000 after strategic cosmetic upgrades advised by Rome McGrath of Ray White Shellharbour City drove competitive interest in a market with minimal recent sales activity.
The three-bedroom, two-bathroom villa with double garage at 1/6 Falcon Street exchanged on 2 December following a four-week campaign that generated more than five offers.
Rome’s strategy centred on maximising return from minimal vendor investment in a suburb where analysis shows limited market activity for established properties.
Targeted presentation investment
Rather than extensive renovation, Rome identified specific cosmetic improvements to enhance buyer perception.
“We suggested the vendor make a small investment by repainting skirting boards and replacing the carpet,” Rome said.
“By doing this, we amplified the sales volume to ensure his small investment was heavily returned.”
Market understanding drives result
Rome attributed the competitive offers to thorough buyer engagement and campaign management grounded in local market knowledge.
“Great market understanding, working thoroughly with active buyers, campaign management,” Rome said were contributing factors to the result.
The vendors described Rome’s approach as delivering “precision execution” – qualities that proved critical in a suburb with a predominantly older demographic and low transaction volume.
Rome’s ability to achieve top dollar for a 10-year-old villa in this environment reinforced the value of strategic advice over broad marketing expenditure.
Trust through detail
The agent’s focus on finer details built vendor confidence in a market where limited comparables made pricing challenging.
“Understanding the finer details” drove both the presentation strategy and buyer engagement that resulted in multiple offers, Rome said.
About the agent
Real estate isn’t just a career for Rome; it’s his passion. With a background in business ownership and customer relations, he takes a professional, results-driven approach, ensuring clients feel supported and confident throughout property decisions that are life-changing. Visit Rome McGrath’s website or call Rome on +61 450 902 088.
