In an industry where traditional commission structures often make agents feel like employees rather than entrepreneurs, one boutique Gold Coast agency is quietly rewriting the rules.
Phillis Real Estate, founded over a decade ago by Alex Phillis, has built a reputation for doing things differently.
Recognised as one of the Gold Coast’s most influential names in luxury property, Phillis has long believed that agents deserve more control over their financial futures, and now, his agency’s innovative model is putting that belief into practice.
A Model Built on Ownership and Opportunity
At the heart of Phillis Real Estate’s approach is a progressive structure designed to empower agents with true ownership, freedom, and long-term growth.
“We want our people to think and earn like business owners, not just salespeople,” says Phillis. “Our agents take home a true 75% upon hitting targets, and that’s before factoring in the dividends they can earn through our new rent-roll joint venture.”
This rent-roll joint venture model, the first of its kind on the Gold Coast, allows agents to share in the growth of a rent roll without taking on the burden of managing it.
The property management division handles the day-to-day operations, while participating agents receive annual dividends much like shareholders in a thriving company.
Empowering Agents in a Modern Market
Phillis Real Estate operates as a family-run, digitally driven agency based in Southport, with strong roots across Sanctuary Cove, Hope Island, and Sorrento.
Built around modern marketing principles, the business provides agents with the same creative and technological resources as a large franchise without the restrictions.
“We’ve built an agency where agents have the tools, support, and marketing power they need to grow independently,” Phillis explains.
“It’s about freedom, innovation, and ownership.”
Central to this is the agency’s in-house marketing department, which helps agents build strong personal brands across digital, social, and print platforms.
By combining storytelling, strategic advertising, and data-driven campaigns, Phillis Real Estate positions its agents as trusted local advisors, not just salespeople.
Looking Ahead: A New Chapter for Ambitious Agents
Phillis Real Estate’s unique model is attracting experienced agents ready to elevate their careers and take ownership of their success.
“It’s not just about commissions; it’s about creating long-term financial security,” Phillis says.
“We’re giving agents the chance to think beyond the next sale and start building their own legacy.”
Interested in Joining a Team That’s Reshaping What’s Possible in Real Estate?
To learn more about Phillis Real Estate’s 75% performance-based structure* and rent-roll joint venture model, contact Alex Phillis or Nick Mostyn for a confidential conversation or visit their website here.
If you’re ready to elevate your career, now’s the perfect time to join a Gold Coast brand built on innovation, collaboration, and results and be set for a strong start in January.
Disclaimer:
The 75% commission structure is performance-based and available to agents who meet defined KPIs and eligibility criteria. Several PRE agents are already achieving these levels, demonstrating the model’s success in practice.
