INDUSTRY NEWSNationalReal Estate News

RE/MAX agent launches book, available for free on website

A Gold Coast property agent has launched a book for consumers with a title that encapsulates her indomitable spirit.

โ€œFighting for YOUโ€™ by RE/MAX agent Lana Faulkner is an easy-to-read โ€˜insiderโ€™s lookโ€™ at how to best position property to sell, including her tips for consumers to sell their property at the highest price in any market, based on more than a decade of experience.

Faulkner dedicated her book to the late Kerri Newman, the principal/owner of the Ray White franchise where she honed her real estate skills, and a woman she describes as โ€˜one of the biggest inspirations of my lifeโ€™.

Faulkner and her husband Tom are part of RE/MAX U, a business model designed to take conjunctional agents into the realm of business ownership.

โ€œGrowth in both agent count and office numbers is accelerating because real estate agents and business owners are looking for genuine freedom, flexibility and opportunity to build their business and increase profitability,โ€ Joel Davoren, franchise director for RE/MAX Australia said.

This is how Lana Faulkner’s book cover looks like.

โ€œThe RE/MAX U initiative allows us to cultivate and identify talent. It is one thing to identify the talent, but it is critically more important to nurture that talent, to keep building on itโ€ฆ for business and personal success, and the growth of a successful real estate network.

โ€œRE/MAX U is a full business opportunity to transition into business ownership, and weโ€™re very happy to have Lana and Tom taking that path,โ€ Davoren said.

Faulkner is a licensed auctioneer, and together with Tom, she offers an experienced package of successful real estate sales, business ownership, cutting edge marketing and expert negotiation.

Faulkner and Tom also run a partnership program, which is an avenue for everyday people to show their financial support for their chosen individual, club, school or charity.

โ€œWe connect with community groups in a way that allows us to help fund all manner of things from medical treatments to playground equipment,โ€ Faulkner said.

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June Ramli

June Ramli was a in-house journalist for Elite Agent Magazine.