Ray White NSW/ACT has appointed Callum Hogan as Head of Performance, a newly created role aimed at lifting standards and driving measurable growth across the network’s business owners and agents.
Callum brings a decade of experience spanning franchise business operations and real estate, with a background in identifying underperforming businesses and implementing strategies to scale revenue.
He entered real estate in 2021, working across residential and commercial sectors, leading a regional Queensland business, and most recently heading the sales function at a Sydney office before moving into this corporate position.
A licensed auctioneer, Callum returns to Ray White where he began his real estate career.
“To now return in a leadership capacity is something I’m proud of,” Callum said.
“My focus in this role is ultimately very simple – helping our businesses deliver the best possible experience to their clients and communities.”
On his approach to the role, Callum emphasised culture over metrics.
“Performance has never just been about numbers to me. Sustainable performance comes from culture, accountability, process, leadership and people genuinely buying into a shared vision. When those things align, growth becomes a byproduct rather than the sole focus.”
Ray White NSW/ACT CEO Tim Snell said Callum’s appointment reflected the group’s commitment to investing in its people.
“Callum brings exactly the right mix of operational experience and performance focus that our network needs,” Tim said.
Callum said he plans to spend time in businesses across the state, understanding their marketplaces and challenges, and working alongside them to support their next phase of growth.