Ray White Inner Brisbane Apartments has rebranded to Ray White Brisbane City, a change principals Colin and Kirsten Walsh say reflects the business’s established position in the 4000 postcode.
The agency claims up to 25 per cent market share across Brisbane’s CBD, where it has operated for close to two decades.
“This change recognises the hard work of the past five years and reflects where our business is heading,” Colin said.
“Ray White Brisbane City is a name we’ve worked towards for a long time, and it represents our position in the market.”
Colin’s connection to Ray White spans most of his real estate career. He worked alongside senior leaders in the network before launching Ray White Inner Brisbane Apartments five years ago.
The rebrand also signals geographic expansion. While Brisbane City remains the core focus, the business is growing into Spring Hill, Fortitude Valley and Bowen Hills, supported by recent acquisitions.
“With this name comes responsibility,” Colin said.
“We’re excited about what’s ahead, while remaining firmly focused on Brisbane City and continuing to grow our market share in the 4000 postcode.”
Colin said the agency’s sales and leasing results consistently outperform the market.
“The data shows we sell more property, at higher values, than anyone else in the CBD, and we also lease more properties than anyone else,” he said.
“We’re constantly raising the benchmark and challenging what’s possible.”
Rental growth has been a standout feature of the Brisbane CBD market in recent years, and Colin said accurate forecasting using economic data is key to investor success.
Looking ahead, he said confidence in the inner Brisbane market remains strong, with prices rising and investor demand solid.
“We’re seeing one-bedroom apartments reach price and rental levels that simply weren’t possible in the past,” Colin said.
He pointed to Brisbane’s infrastructure investment ahead of the 2032 Olympics as a driver of future growth.
“The Brisbane inner city is evolving into one of the world’s most modern and sophisticated urban centres,” Colin said.
“There is just so much happening. Brisbane is going from strength to strength, and when you look towards 2032 and beyond, it’s exciting.”