Nick Papas has set a new building record at 228B Bunnerong Road, Hillsdale, selling a 2-bedroom apartment prior to auction after generating nine contract requests in 22 days.
The database approach
Nick Papas had 60 prospective buyers matched to the property before the first open home at 303/228B Bunnerong Road, Hillsdale. The 103-square-metre apartment in a new development had everything his database of downsizers and empty nesters wanted — modern build, open floorplan, great location, and an affordable price point.
Nick and his team set about converting database interest into actual competition.
“We had a mix of existing buyers we’d been working with and new motivated buyers specifically matched to this property,” Nick said.
The result: 39 attendees across open homes, nine inspections, and nine contract requests. The property sold prior to auction after 22 days on market, setting a new building record. The price remains confidential, reflecting the vendor’s preference for privacy.
The buyer profile
Every prospective buyer lived locally. The downsizers and empty nesters saw the appeal immediately — a brand-new apartment with no renovation required, an open layout that maximised the 103 square metres, and a location they already knew well.
The final buyer came through negotiation with nine serious offers on the table. The vendors were delighted with the outcome.
Hillsdale’s growing appeal
Hillsdale sits 6 kilometres southeast of Sydney’s CBD in Bayside Council, anchored by Southpoint Shopping Centre and adjacent to Heffron Park. The suburb’s apartment market has a median of approximately $1 million, positioning it as a value alternative to nearby Maroubra and Eastgardens where similar properties command higher prices.
Nick is seeing Hillsdale grow in popularity as buyers recognise the value proposition. “There are a lot of apartments in Hillsdale, and buyers are being very selective,” he said. “But good quality properties that are worth the money and are affordable — that’s what people want.”
The 2-bedroom, 2-bathroom, 2-car apartment at 228B Bunnerong Road delivered exactly that combination.
The forward view
With apartment supply high across Hillsdale, buyer selectivity is the defining characteristic of the current market. Quality matters more than quantity of listings.
Nick’s database strategy proved effective in a market where 60 prospects doesn’t guarantee nine serious offers unless the property and the outreach are precisely matched. The modern build and open floorplan resonated with downsizers who wanted move-in-ready quality, while the location and price point made the decision easy.
For vendors considering a sale in Hillsdale’s apartment market, the lesson is clear: quality presentation and targeted buyer matching deliver results, even when supply is abundant.
About the Agent
Nick Papas has built a reputation as one of Australia’s top-performing agents over more than 20 years, recognised internationally for his results and dedication. He specialises in honest, empathetic client relationships and skilled negotiation, backed by deep market knowledge. Nick and his hand-picked team sell over 130 properties annually across Sydney and NSW, with particular expertise in development and construction consulting. Visit Nick’s website for more information or call Nick on +61414647302.
