Nick Berman from McGrath Hornsby has sold a one-bedroom unit at 2/1-3 Werombi Road, Mount Colah for $490,000 through an off-market campaign targeting investor buyers.
While keeping the property off market, Nick proactively reached out to buyers in his database who were actively seeking one-bedroom apartments, particularly those looking for investment properties.
The successful buyer first discovered the property through the McGrath website before negotiations progressed through direct contact.
“We reached out to buyers who were actively looking for one-bedroom apartments, particularly investors,” Berman said.
“The successful buyer first found out about the property through the McGrath website.”
Transparency builds confidence
The one-bedroom, one-bathroom unit with single car space required careful management of documentation to ensure buyer confidence.
Nick provided comprehensive information upfront, including a very large strata report that was reviewed with the buyer’s conveyancer.
“There was a lot of information exchanged on this particular sale,” Nick said.
Vendor feedback
The approach resonated with the vendors, who appreciated the professional handling of the campaign.
They described Nick as diligent, professional and hardworking throughout the process.
The campaign demonstrates how targeted marketing to specific buyer profiles can deliver results in competitive markets where broader median figures don’t necessarily reflect opportunities in particular price segments.
About the agent
Nick has represented McGrath Hornsby for over a decade and was named Agent of the Year for Mount Colah by Rate My Agent in 2022. He also services Asquith, Hornsby Heights and Mount Kuring-gai, and brings extensive local knowledge from 18 years on Hornsby Council, including nine years as Mayor. Visit Nick’s website or call Nick on +61 411 216 332.
