REA Group’s property research destination, property.com.au, has today launched a new consumer marketplace aimed at removing barriers for buyers and sellers.
Research shows 1.6 million Australian homeowners consider selling each year but two-thirds of those don’t follow through.
The alignment of the sale of an existing property and the purchase of the next remains the biggest concern for sellers.
Leveraging the capability of external partners, the new property.com.au property marketplace offers financial products designed to boost vendor confidence around that alignment with a focus on support around buying before selling and buying before settling.
The property.com.au experience is centred on address searches and offers the full picture on every property, whether it is for sale or not.
Consumers can access the new marketplace through the property.com.au homepage and any of the 15 million detailed property pages on site.
“Researching property can be a fragmented experience and listings only tell part of a property’s story,” REA Group Chief Strategy Officer and Chief Executive Officer REAx, Henry Ruiz said.
“With property.com.au we aim to help buyers and sellers achieve greater clarity on properties they might be interested in, which we know builds greater confidence to act.
“We have continued to evolve the site since introducing our refresh a few months ago. The launch of our new marketplace is the next step in providing vendors with the confidence to list and we’re pleased to have the support of the teams at Bridgit and CampaignAgent to deliver short-term financial solutions for both buyers and sellers.”
Bridgit CEO and Co-founder Aaron Bassin said: “REA Group have been pioneers in PropTech and we look forward to partnering with them on a shared vision in helping Australian homeowners buy and sell property through technology.
“This partnership gives Bridgit the opportunity to continue empowering Australians in their property journey to enjoy the benefits of buying before they sell.”
Shaun Moriarty, CEO and Co-Founder of CampaignAgent said: “We’re delighted to continue our partnership with REA Group as we roll out DepositNow within the property.com.au product offering.
“DepositNow empowers homeowners to have financial freedom and confidence at a time that can be highly stressful by enabling them to buy whilst selling their current property.”
Property.com.au complements the realestate.com.au consumer experience. With 15 million searchable addresses across Australia, the property.com.au search experience leads to detailed property pages which include photos, historical timeline, detailed attributes, value estimates, history, and similar properties for sale, for rent and off-market.