Michael MacFarlane has sold a three-bedroom house at 46 Greenville Drive, Grovedale for $756,500 in just seven days, with a single open inspection drawing 12 interested groups.
Reading the buyer profile
Michael MacFarlane identified his buyer before the campaign even started.
The 30-year-old three-bedroom house at 46 Greenville Drive, Grovedale wasn’t going to attract investors chasing yield or downsizers wanting new builds. Michael saw it clearly: this property would appeal to owner-occupiers who valued location, land size, and move-in condition.
That insight shaped everything that followed.
“I felt that the buyer was always going to be an owner occupier and someone that would value the location, the size of the land and the property,” Michael said.
“I determined that the most suitable method of sale is a private sale campaign, supported by scheduled open for inspections.”
The strategy proved accurate. The property sold for $756,500 after just seven days on the market.
The single open inspection
Michael’s approach was simple: get prospective buyers through the property and let them experience first-hand what it offered.
Twelve groups attended the first and only open inspection — serious interest for a single viewing.
What caught buyers’ attention wasn’t what you’d expect from a home built in the mid-1990s. The property’s condition stood out immediately.
“Considering the year of the property being 30 plus years old, they were impressed by the condition of the property and the added features of a large entertaining area and the size of the block,” Michael said.
The outdoor entertaining space and land size became talking points — features that resonated with the owner-occupier profile Michael had predicted.
Why it worked
The seven-day result wasn’t about rushing the process. It was about precise targeting.
Michael structured the campaign around one well-executed open inspection rather than multiple viewings or auction pressure. For buyers seeking a family home in established Grovedale, the private treaty method removed competitive tension and allowed them to assess the property on its merits.
The three-bedroom, two-bathroom, two-car home offered practical family accommodation with the outdoor space and land size that mature suburbs provide — advantages newer developments can’t replicate.
The location advantage
Grovedale combines residential amenity with lifestyle access. Waurn Ponds Shopping Centre sits nearby, while the Surf Coast Highway provides a direct route to Torquay beaches. The suburb appeals to families and mature buyers seeking established infrastructure with Geelong CBD proximity.
About the Agent
Michael MacFarlane from Maxwell Collins Real Estate brings a people-first approach to real estate, built on service, integrity and attention to detail. With the backing of a supportive team and current market insights, he handles every transaction with clear communication and transparency, ensuring clients feel informed and confident throughout their property journey. Visit Michael’s website for more information or call Michael on +61 448306282.