Megan Jones of The Agency Brisbane North has secured $2.25 million for a three-bedroom sub-penthouse at Hercules Street, Hamilton – the highest price ever achieved in the complex.
The Hamilton-based agents closed the sale in just 17 days via private treaty, navigating strict vendor timelines while attracting multiple offers for the property at 21709/8 Hercules Street.
AI-driven buyer targeting
Megan used artificial intelligence to generate listing descriptions tailored specifically to owner-occupier personas, a strategy designed to cut through generic property marketing.
“We ensured outstanding photography, video and drone coverage to showcase the home and its amenity,” Megan said.
“We then used AI to craft copy that spoke directly to likely owner-occupiers, rather than relying on one-size-fits-all descriptions.”
The three-bedroom, two-bathroom sub-penthouse includes two car spaces and a 90-square-metre private rooftop terrace. Megan and Andrew listed the property on realestate.com.au and leveraged social media to maximise buyer reach.
Local knowledge as marketing tool
Megan and Andrew’s personal connection to Hamilton proved central to the campaign’s success. Living locally, they conveyed lifestyle benefits that extended beyond the specifications.
“We could articulate the beauty, amenity and day-to-day ease of living here because we live here,” she said.
The campaign combined mid-week and Saturday open homes with private inspections, creating competitive tension and delivering a complex record within the vendors’ timeframe.
Dual settlement success
The vendors had already contracted on another property, creating pressure to achieve both maximum price and settlement certainty.
“The vendors were over the moon – not only with achieving the highest price in the complex, but also with a contract that aligned to their other settlement requirements,” Megan said.
The contract was signed on 24 April 2025.
Three-bedroom units in Hamilton have a median price of $1.268 million, according to Domain. The $2.25 million result sits well above the suburb median, reflecting the sub-penthouse’s uniqueness and attributes, and Megan and Andrew’s strategic execution.
About the agent
Megan and Andrew Jones of The Agency Brisbane North specialise in unit and townhouse sales in Hamilton and Brisbane’s Inner North, combining hyper-local market knowledge with modern marketing techniques, including AI-powered buyer targeting and premium visual content. Their personal, client-focused approach ensures a seamless, transparent experience, with results delivered through top-tier negotiation. Visit Megan’s website or call Megan on +61439941501.
