Megan Jones of The Agency sold an apartment at 21202/8 Hercules St in Hamilton for $707,000 in five days with a strategic property portal advertising selection, saving the vendor $3,800 while her database delivered three motivated inspections.
The campaign succeeded by prioritising buyer quality over volume — Megan strategically recommended a portal advertising mix saving the vendor $3,800, while focusing on her database of active buyers who had recently missed out on similar properties in the Hamilton Harbour complexes where she specialises.
The right buyer at the right time
Megan Jones, who specialises in sales within the Hamilton Harbour complex, said the successful purchaser had missed out on similar properties before viewing the 56-square-metre unit on the 12th floor of Hamilton Harbour 2 and connected with the property immediately.
“She was clearly very motivated from the start,” Megan said.
“She was familiar with the complex as her family lived in the area, and she connected with the unit straightaway.”
The unit stood out from others in the complex with a full kitchen including an oven and four burner cooktop — features uncommon in similar apartments.
It also featured a breakfast bar with views over Hamilton Hill. The furniture package, which added $2,000 to the sale price, appealed to the buyer’s plans for rental return.
Two other groups inspected but found the compact floorplan too small for their needs.
Negotiation in a buyer-rich market
The negotiation moved quickly, with Megan working the buyer’s offer up to her highest position before confirming it represented her best price.
The result exceeded the vendors’ expectations and sat at the top end of Megan’s price guidance.
Clean contract terms — 14-day finance and 30-day settlement — added to the vendors’ satisfaction with the outcome.
“The final result of $707,000 was well above their expected price,” Megan said.
“They were extremely happy with the additional $2,000 negotiated for the furniture that they no longer required.”
What surprised Megan most was the price achieved for a 56-square-metre unit, demonstrating the strength of buyer demand in this price category when strong negotiation meets motivated purchasers.
Forward view for Hamilton vendors
For property owners considering a sale in Hamilton, Megan’s advice centres on presentation, specialist knowledge, and negotiation skill.
“Choose an agent who specialises in the area and understands the specifics of the complex including both the positives and negatives,” she said.
“Select an agent who you can trust, who you resonate with, and one who is a strong negotiator, as they will often achieve a higher price, which most often will more than offset any difference in fees.”
Professional photography and floor plans are non-negotiable, she adds, as buyers won’t engage with properties lacking these basics.
About the agent
Megan Jones of The Agency specialises in Hamilton unit sales, with particular expertise in the Hamilton Harbour complexes. Her targeted approach prioritises connecting motivated buyers with the right properties through strategic database management and local market knowledge. Visit Megan’s website or call Megan on +61 439 941 501.